Skip to contentDirector of Influencer Marketing
| Company | Alo Yoga |
|---|
| Location | Culver City, CA, USA |
|---|
| Salary | $140000 – $160000 |
|---|
| Type | Full-Time |
|---|
| Degrees | Bachelor’s |
|---|
| Experience Level | Expert or higher |
|---|
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 10+ years of experience in influencer marketing, with a focus on campaign management, strategy development, and contract negotiation.
- Proven track record of successful influencer campaigns that drive brand awareness, engagement, and sales.
- Strong understanding of social media platforms, influencer marketing trends, and best practices.
- Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders.
- Analytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendations.
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
- Proactive and creative problem-solver, with a passion for innovation and staying ahead of industry trends.
- Experience in leading mid-size teams and managing restructures to optimize team performance and efficiency.
Responsibilities
- Lead the execution of influencer marketing campaigns from inception to completion, ensuring alignment with brand objectives and goals.
- Negotiate contracts with influencers and key opinion leaders to drive brand awareness and engagement.
- Oversee the influencer budget, ensuring effective allocation of resources to maximize ROI.
- Collaborate with cross-functional teams to build comprehensive campaign strategies and roadmaps.
- Develop and maintain strong relationships with influencers and key opinion leaders.
- Define and track KPIs to measure the success of influencer campaigns, providing actionable insights and recommendations for improvement.
- Oversee the creation of campaign briefs, ensuring they are clear, concise, and aligned with the overall marketing strategy.
- Monitor industry trends, competitive activity, and emerging platforms to ensure Alo stays at the forefront of influencer marketing.
- Provide regular reports on campaign performance to senior leadership, highlighting key metrics, successes, and areas for improvement.
- Mentor and guide junior team members, fostering a collaborative and high-performing team environment.
- Lead and manage a mid-size team, ensuring effective communication, collaboration, and performance.
- Drive team restructures and process improvements to enhance efficiency and effectiveness.
Preferred Qualifications
No preferred qualifications provided.
