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Director of Growth Marketing
Company | Rokt |
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Location | Toronto, ON, Canada |
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Salary | $148000 – $182000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior, Expert or higher |
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Requirements
- Strategic communication and storytelling skills, with a proven ability to distill complexity and drive clarity.
- Demonstrated experience in product marketing and content creation in a high-growth or SaaS environment.
- Strong analytical mindset and ability to use data to drive decision-making.
- Ownership mentality with a track record of end-to-end project delivery and measurable business impact.
- Experience collaborating cross-functionally and influencing diverse teams.
- Proficiency with AI-driven tools for writing, design, and analytics.
Responsibilities
- Plan, execute, and optimize the marketing-led GTM process for new product launches, ensuring adoption targets are achieved through cross-functional collaboration and data-driven performance tracking.
- Own product positioning, launch strategy, and content distribution across sales enablement, and digital platforms.
- Leverage AI tools to capture, organize, and share marketing knowledge, building a scalable knowledge base that enables team learning and cross-functional enablement.
- Drive key marketing program performance by monitoring and optimizing campaign incentives to maximize impact.
- Lead pilot initiatives with strategic partners, coordinating case study development and managing campaign messaging to support business objectives.
- Leverage external resources to support content creation, such as freelancers, contractors and AI automation, to accelerate content creation and social distribution.
- Prioritize high-impact projects, deprioritize vanity or low-value channels, and ensure alignment with business growth objectives.
- Mentor colleagues, establish best practices, and foster a culture of feedback, learning, and continuous improvement.
Preferred Qualifications
- Bonus points if you excel at ChatGPT, Perplexity, Claude.