Director of Go-to-Market - GTM

Director of Go-to-Market – GTM

15+ years of experience in GTM, product marketing, or a related field, experience within the insurance or fintech industry is a plus
Proven track record of developing and executing successful GTM and CLM strategies for DTC, micro-business or consumer-focused brands
Excellent communication, presentation, and interpersonal skills
Analytical and data-driven, with the ability to track and report on key metrics
Experience leading and managing teams
Ability to thrive in a fast-paced, dynamic startup environment

Develop and execute comprehensive GTM strategies for new and existing insurance products, ensuring alignment with business objectives and market opportunities. This includes defining target audiences, market sizing, and channel strategies
Craft clear, concise, and compelling product positioning and messaging that resonates with our target audience. Ensure consistency across all marketing channels and materials
Oversee the creation of high-quality product-related content and assets, including website copy, blog posts, brochures, videos, and sales enablement tools
Design and implement CLM strategies to enhance customer acquisition, engagement, and retention. Identify ideal customer profiles and key journeys, and develop differentiated programs to enhance their experience and increase conversion
Manage and mentor a GTM Manager and a Customer Lifecycle Manager, providing guidance, support, and professional development opportunities
Work closely and collaborate with Marketing, Insurance Product, and Digital Product organizations to ensure alignment on strategy, execution, and customer experience
Track and analyze key performance indicators (KPIs) related to GTM and CLM initiatives. Report on results and make data-driven recommendations for optimization