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Director of CRM – Product
| Company | Care.com |
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| Location | Dallas, TX, USA |
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| Salary | $185000 – $210000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Expert or higher |
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Requirements
- Minimum of 10 years of experience in CRM product management or related roles, with at least 5 years in a leadership position, preferably within a double-sided marketplace or consumer technology company.
- Extensive experience with leading CRM, Multichannel marketing platforms such as Iterable, Salesforce, HubSpot, Twilio, Movableink, Monetate, segment, hightouch, Microsoft Dynamics 365, including configuration, customization, and integration.
- Strong understanding of APIs, data management, and system architecture, with experience leading integrations between CRM systems and other platforms like marketing automation tools, billing systems, and customer data platforms (CDPs).
- Knowledge of analytics and reporting tools to measure performance and identify actionable insights, including tools like Tableau, Power BI, or Google Analytics.
- Familiarity with automation, AI, and machine learning features within CRM tools to improve personalization and operational efficiency.
- Strong analytical and problem-solving abilities, with a track record of leveraging data to drive product decisions and business outcomes.
- Proven experience in leading cross-functional teams, managing complex projects, and driving organizational change.
- Deep understanding of customer journey mapping and a commitment to enhancing user experiences.
- Excellent verbal and written communication skills, with the ability to effectively convey complex concepts to diverse stakeholders.
Responsibilities
- Develop and execute a comprehensive CRM product strategy that aligns with Care.com’s business objectives and enhances the customer journey for both caregivers and care seekers.
- Define and manage the CRM product roadmap, balancing short-term business needs with long-term scalability and innovation.
- Act as the primary advocate for the CRM platform, championing its importance and aligning its development with company goals.
- Lead the design, development, and deployment of CRM features and functionalities, ensuring scalability, reliability, and user-centric design.
- Partner with marketing, sales, customer service, engineering, and data analytics teams to ensure the CRM platform effectively supports cross-departmental needs and initiatives.
- Utilize customer data and analytics to inform product decisions, personalize user experiences, and drive engagement and retention strategies.
- Oversee the integration of the CRM system with other platforms and tools, ensuring seamless data flow and process automation across the organization.
- Build and mentor a high-performing CRM product team, fostering a culture of innovation, collaboration, and continuous improvement.
- Establish and monitor key performance indicators (KPIs) to assess the effectiveness of CRM initiatives and drive data-informed enhancements.
- Ability to go deep into technical challenges with engineering and third party solution providers.
Preferred Qualifications
No preferred qualifications provided.
