Director of Brand & Product Marketing

Director of Brand & Product Marketing

Requirements

• 8+ years of experience in consumer marketing, with a strong background in product marketing, brand marketing, or growth marketing in consumer-facing businesses.
• Proven track record of successfully leading GTM campaigns for new products and managing key brand initiatives.
• Deep understanding of competitive intelligence, product positioning, and market trends in the consumer tech and entertainment industries.
• Strong ability to collaborate cross-functionally, influencing product roadmaps and campaign strategies with clear customer insights.
• Experience in applying data-driven insights to marketing strategies, including A/B testing and optimization techniques.
• Exceptional creative thinking and the ability to translate customer insights into compelling brand narratives and consumer-facing language.
• Excellent communication, leadership, and project management skills.

Responsibilities

• Build, lead, and execute consumer marketing strategies that drive growth, product adoption, and fan engagement.
• Lead key brand campaigns that communicate PlayOn’s broader narrative and resonate with our audience, from awareness to conversion.
• Own the development and execution of GTM campaigns for new and existing consumer products, ensuring they align with company goals and resonate with our audience.
• Guide A/B testing strategies to optimize product messaging and improve marketing campaign effectiveness.
• Own competitive intelligence and market insights.
• Conduct competitive analysis to track product performance, positioning, and industry trends.
• Use insights from competitive intelligence to inform product and marketing strategies, positioning PlayOn’s offerings to stand out in a crowded market.
• Synthesize customer feedback, industry trends, and competitor analysis to influence product roadmaps and marketing tactics.
• Partner with product teams to provide customer and market insights that shape product development and roadmaps.
• Leverage data and insights from customer feedback to drive continuous product improvements and optimize positioning for customer acquisition and retention.
• Inform and craft creative briefs across the business, ensuring that all brand and product communications deliver compelling, customer-centric messaging.
• Partner with internal teams (growth, creative, design) to develop cohesive marketing materials that align with the product’s vision and our overarching brand strategy.
• Ensure marketing assets and campaigns are optimized to drive maximum fan growth and engagement.

Preferred Qualifications

• Strong understanding of fan culture and passion for the entertainment or sports industry is a plus.