Director of B2C Marketing

Bachelor’s degree in Marketing, Design, Business, or a related field
5-8+ years of well-rounded marketing or business development experience in positions of increasing responsibility
5+ years of experience in a leadership role
Demonstrated experience in the video-game industry and deep understanding of end-to-end product cycles and needs of businesses in the ecosystem
Thorough knowledge of integrated marketing principles, brand, product and service management, sales and business development
Experience using key project management platforms including Jira, Atlassian, Google Analytics, Slack, Salesforce (Pardot and Marketing Cloud) and Google Suite
Strong consumer brand and marketing experience identifying opportunities within the gaming and/or fintech industries
Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives
Ability to travel based on need. 10-20% for domestic and international travel.

Create go-to-market strategies for our new solution launches
Integrate and execute with advertising, CRM (Email campaigns), digital activations online, brand campaigns and industry events
Support internal marketing team in each of our regions for key initiatives to be activated across all marketing content platforms
Document, deliver, report and measure the effectiveness of our marketing campaigns
Work with our internal design, advertising, product, public relations and analytics teams to deliver integrated campaigns to acquire and retain game users within the Xsolla ecosystem
Optimize results in an effort to decrease costs per activations
Deliver within the allocated marketing budget for campaigns and with our regional teams around the world
Develop and measure key metrics around the business including customer acquisition, conversion rates, engagement rates, satisfaction and renewal rates