Skip to contentDirector – Measurement
Company | The New York Times |
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Location | New York, NY, USA |
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Salary | $150000 – $170000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior |
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Requirements
- 8+ years of experience in digital publishing (preferred)/media or agency
- 3+ years experience in Measurement specialization or in running measurement projects, such as Brand Lift, Attribution and Sales Lift studies
- 3+ years of experience managing individual contributors
- 5+ years experience in ad technologies and solid knowledge of the larger digital advertising ecosystem
- Technical familiarity with 3P measurement and attribution partners such as Kantar, Dynata, Nielsen, Comscore, Brand Metrics & ABCS Insights
- Experience working with client-facing sales teams, strategy and creative.
Responsibilities
- You will lead the enhancement of our suite of measurement solutions across digital, print and audio
- You will analyze campaign effectiveness and develop measurement narratives that are both actionable for clients and for the teams responsible for media strategy
- You will collaborate alongside the wider Measurement team to provide holistic performance stories to clients
- Partner with product marketing to ensure our go-to-market approach is bolstered by performance data and insights
- Ensure our suite of proprietary metrics are used to enhance our ability to help clients achieve their goals, within ad effectiveness studies
- Consult with advertising clients to identify their needs to recommend and design the appropriate measurement solutions, and measurement-backed campaign recommendations on an ongoing basis
- Contribute to our measurement roadmap by recommending and performing innovative research projects and through thought-provoking POVs
- You will lead a team of 2-3 direct reports
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
- You will report to Senior Director, Measurement, Audience, & Insights.
Preferred Qualifications
- Experience working with audio measurement tools such as Podsights, Chartable, Veritonic
- Experience with Google Workspace