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Director – Measurement

Director – Measurement

CompanyThe New York Times
LocationNew York, NY, USA
Salary$150000 – $170000
TypeFull-Time
Degrees
Experience LevelSenior

Requirements

  • 8+ years of experience in digital publishing (preferred)/media or agency
  • 3+ years experience in Measurement specialization or in running measurement projects, such as Brand Lift, Attribution and Sales Lift studies
  • 3+ years of experience managing individual contributors
  • 5+ years experience in ad technologies and solid knowledge of the larger digital advertising ecosystem
  • Technical familiarity with 3P measurement and attribution partners such as Kantar, Dynata, Nielsen, Comscore, Brand Metrics & ABCS Insights
  • Experience working with client-facing sales teams, strategy and creative.

Responsibilities

  • You will lead the enhancement of our suite of measurement solutions across digital, print and audio
  • You will analyze campaign effectiveness and develop measurement narratives that are both actionable for clients and for the teams responsible for media strategy
  • You will collaborate alongside the wider Measurement team to provide holistic performance stories to clients
  • Partner with product marketing to ensure our go-to-market approach is bolstered by performance data and insights
  • Ensure our suite of proprietary metrics are used to enhance our ability to help clients achieve their goals, within ad effectiveness studies
  • Consult with advertising clients to identify their needs to recommend and design the appropriate measurement solutions, and measurement-backed campaign recommendations on an ongoing basis
  • Contribute to our measurement roadmap by recommending and performing innovative research projects and through thought-provoking POVs
  • You will lead a team of 2-3 direct reports
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
  • You will report to Senior Director, Measurement, Audience, & Insights.

Preferred Qualifications

  • Experience working with audio measurement tools such as Podsights, Chartable, Veritonic
  • Experience with Google Workspace