Director – Marketing Technology & Operations – Hybrid-flexible options

Director – Marketing Technology & Operations – Hybrid-flexible options

Requirements

• 8+ years of experience in marketing technology or operations within a large B2B organization.
• Strong understanding of Marketing’s role in raising brand/product awareness, acquiring customers, and driving retention within a subscription-based B2B organization.
• Hands-on experience in configuring and managing marketing automation, CRM (marketing component) and project management platforms.
• Skilled in designing operational workflows that integrate the stack and govern data flow.
• Experience with Salesforce Marketing Cloud Account Engagement (fka. Pardot), Salesforce CRM, and Airtable is strongly preferred.
• Experience in establishing campaign governance standards and workflows that guide Marketers on how to plan, develop and execute campaigns.
• Experience in training and leading change management efforts to socialize and drive adoption of campaign standards and workflows.
• Experience in configuring and activating capabilities that boost audience targeting efforts, provide insight on customer interactions with Broadridge and drive personalization.
• Experience in collaborating with marketing stakeholders to gather, interpret, and prioritize business requirements to improve campaign operations and ensure technology meets evolving needs.
• Outstanding project management skills with the capability to lead complex projects, manage vendors and contractors, and supervise the development of solutions in a fast-paced environment.
• Excellent communication skills, with the ability to convey technical concepts and data insights to both technical and non-technical audiences.
• Experience in leading offshore teams to execute and deliver on objectives.
• Intellectual curiosity to learn, experiment and employ new technologies and techniques that can drive process simplification and efficiency.

Responsibilities

• Serve as the administrator for our marketing technology stack.
• Develop strategy and accompanying roadmap that guides stack architecture and evolution, ensuring it aligns with business objectives.
• Stay up to date on MarTech trends and best practices to drive continuous improvement and cost efficiency.
• Oversee the implementation of the roadmap to build solutions that increase marketing effectiveness and efficiency.
• Integrate the stack for seamless cross-platform communication and data sharing.
• Enable automation of processes and functions, such as email creation and copy generation.
• Activate features like lead scoring to enhance audience targeting capabilities.
• Build capabilities to measure cross-funnel campaign performance.
• Provide insights into customer behavior that can be utilized to design personalized experiences that facilitate lead nurturing and progression.
• Own vendor relationships and lead the discovery and evaluation process for adding/replacing stack components.
• Manage the troubleshooting and resolution of any issues that arise within the technology ecosystem.
• Create and maintain documentation that details platform functionalities, integrations, operational workflows and data objects.
• Establish the operational standards, processes, and guidelines that enable marketers to plan, develop, and activate complex, integrated campaigns with the ability to measure cross-channel performance.
• Collaborate with LeadGen and Sales Ops to optimize the lead workflow between Pardot (Salesforce Marketing Cloud Account Engagement) and Salesforce to reduce response time, increase qualification rate, and enable accurate outcome attribution.
• Collaborate with the Data team to maintain a robust infrastructure for the collection, organization, and analysis of data across all platforms and channels.
• Develop process to ensure data consistency and promptly address quality issues.
• Ensure adherence to privacy and security regulations in all marketing technology and data activities.
• Lead offshore team to develop and activate email campaigns.
• Manage request intake, oversee the creation and review of email copies, and lead quality assurance efforts to ensure timely and compliant launches.
• Oversee the development of email templates to scale development and execution.
• Enhance customer segmentation and targeting capabilities to Marketing stakeholders that can be utilized to optimize audience selection for campaigns.
• Lead change management and training initiatives that advocate best practices and educate Marketing team members on effectively utilizing the technology and operational infrastructure to launch campaigns.
• Offer guidance on optimally handling event workflows to effectively capture and follow up on attendee lists.
• Provide guidance on optimizing lead capture channels and data collection strategies to boost conversion rates.
• Educate Marketing stakeholders on utilizing experimentation techniques to test and learn factors that influence campaign outcomes, fostering continuous improvement.
• Manage marketing automation and CRM reporting.
• Build, test and deploy reports that provide intelligence on Marketing direct and indirect contribution.
• Deliver reports on KPIs that can be used to evaluate the operational efficiency of the campaign workflow and assess the performance of the technology stack.

Preferred Qualifications

• Experience with Salesforce Marketing Cloud Account Engagement (fka. Pardot), Salesforce CRM, and Airtable is strongly preferred.