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Director – Marketing Measurement Strategy
| Company | Peloton Interactive |
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| Location | New York, NY, USA |
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| Salary | $244024 – $341634 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Expert or higher |
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Requirements
- 10+ years of experience in marketing analytics, data science, or a related field, with a strong background in testing, measurement, and MMM.
- Bachelor’s degree in Statistics, Mathematics, Computer Science, or a related field; Master’s degree preferred.
- Proven leadership experience leading teams and driving large-scale analytics initiatives across global regions.
- Expertise in statistical analysis and modeling, with proficiency in tools such as R, Python, or similar.
- Advanced communication skills to present complex data insights to both technical and non-technical audiences, including executive leadership.
- Extensive experience with experimental design and incrementality testing methodologies, including (but not limited to) A/B testing, geo-based testing, and pre/post analysis.
- Experience working with media platforms such as Google, Meta, and TikTok, with familiarity in their testing and measurement capabilities.
- Effective project management skills to ensure scalability and repeatability of testing frameworks across regions.
- Passion for encouraging a data-driven, continuous improvement culture and contributing to the overall strategic direction of marketing initiatives.
Responsibilities
- Define our measurement framework, including KPI identification, prioritization, and optimization.
- Partner with stakeholders to set OKRs that accurately measure success against strategic priorities.
- Allocate and optimize marketing investment across markets, products, and channels using mix modeling and experimentation.
- Collaborate with key team members to identify critical business questions and translate them into a prioritized global learning agenda supported by measurement methodologies.
- Manage expectations regarding timing, capabilities, and the application of tests and analytics methodologies.
- Develop and deliver strategic recommendations and actionable insights to senior leadership.
- Ensure consistency in measurement frameworks across regions while adapting to market-specific nuances in marketing performance and strategy.
- Champion a culture of learning by sharing insights and learnings, driving continuous improvement in marketing effectiveness across teams and regions.
Preferred Qualifications
- Master’s degree preferred.
