Director – Marketing Measurement
| Company | The Home Depot |
|---|---|
| Location | Atlanta, GA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Expert or higher |
Requirements
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Responsibilities
- Builds Effective Teams – Develop a team who will collaborate with cross-functional stakeholders to ensure that measurement solutions are being carried out in keeping with the larger vision, and to bridge the gap between analytical capabilities and stakeholder needs. Lead the mining, analysis, and interpretation of data to develop actionable insights for complex business challenges.
- Cross Functional Collaboration – Partner closely with Data Science & Analytics, Retail Media+ & Monetization, Product, Technology, etc. to prioritize stakeholder requirements for dashboard / BI tools.
- Customer Focus – Collaborate with sales and clients to understand their needs, diagnose gaps within current solutions, and generate buy-in on improvements that will drive meaningful stakeholder value.
- Drives Results – Steer decisions around methodology to ensure that measurement solutions across the organization adhere to rigorous standards, driving consistency across functions.
- Project Management – Lead updates to senior leadership on progress against key initiatives on the data & measurement roadmap.
- Strategic Thinking – Develop and execute the vision and strategy for retail media measurement – identifying the near- and long-term implications for measurement solution design, data governance, technology and ways of working.
Preferred Qualifications
- Bachelor’s degree in analytics, statistics, or marketing
- 10+ years relevant experience in marketing / media, including at least 4+ years in roles focused on measurement, data & analytics
- 5+ years leading and motivating teams
- Background in full-funnel marketing measurement, including direct experience building out media measurement frameworks. Experience covering retail and brand marketing measurement preferred
- Proven experience developing & leading enterprise roadmaps for data-driven analytics & marketing measurement, preferably over 2+ years
- Experience with using MMM / MTA to drive strategic decision-making
- Direct experience with 1 or more tools / solutions for cross-channel multi-touch attribution analysis required
- Expertise in experimental design, learning agenda development and best practices
- High level of comfort with the marketing technology / ad technology landscape, and how different tools interact to understand channel impact
- A collaborative approach and the ability to triage needs across multiple stakeholders
- A proven leader and a self-starter who can independently lead both strategy and execution, gain internal consensus, and communicate effectively up and down in a cross-functional environment
- Ability to translate technical concepts to a non-technical audience