Director – Marketing Analytics Program Management

Director – Marketing Analytics Program Management

Requirements

• BA/BS in Computer Science, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred.
• 8+ years of relevant experience, demonstrating career progression through levels of responsibility leading projects within marketing, media, or digital analytics, or other related settings.
• A blend of hands-on experience in marketing analytics and project / program / product management skillset.
• Expertise and preferably hands-on experience in targeting / audience analytics and creation / segmentation / marketing analytics / MROI / attribution / media strongly preferred. Media / Digital agency experience preferred.
• Preferred qualifications: Agile, PMP, PRINCE2, PMI-ACP, CSM, SAFe certified or equivalent preferred.
• Experience leading cross functional teams through profound change in a dynamic, results-driven environment.
• Mastery of complex business, engineering, and analytic issues, and provide in-depth evaluations of underlying causes and potential solutions.
• Experience in implementation of prioritization programs, roadmaps using KPI/OKR methodology, and program management required; portfolio management is a plus.
• Experience in managing trade-offs and prioritizing using data across portfolio of projects.
• A creative problem solver with an excellent ability to influence without authority.
• Mastery of influencing without authority, leveraging written and verbal communication and presentation skills across all organizational levels.
• The ability to filter and distill relevant information for the right audience.
• Solid sense of ownership, customer service, collaboration, and integrity
• Proactive in approach, focus on innovation and ability to learn new technologies.
• Ability to manage conflicting ideas, concepts, and creating an environment to ensure all voices are heard, and to own the hard calls.
• Ability to work outside own area of expertise, perform business discovery, simplify problems, extract key information, and propose innovative solutions.
• Inquisitiveness and a desire for continued self-improvement and development of new skills
• Healthcare Industry experience, with understanding of commercial processes
• Data science or machine learning experience, Management consulting, or other relevant product management experience a plus.

Responsibilities

• Create and deliver program roadmaps for analytics products and projects by partnering with Integrated Insights & Strategy (IIS), Data Scientist, Data Engineering, Analytic Excellence, and other partner teams such as Sales, Marketing, Operations and Finance.
• Initiate programs by establishing and documenting the scope and the schedule.
• Work across stakeholder groups to proactively identify and manage risks and dependencies and adjust as needed.
• Handle communication to stakeholders, the teams, and cross-functional partners.
• Manage the development team’s backlog and prioritize work to meet the program expectations and offer data and planning expertise for working through prioritization challenges.
• Work with leadership to consolidate larger priorities into a portfolio that is managed with agility to pivot quickly.
• Establish Agile best practice for the delivery of a roadmap for a strategic Commercial vertical of priorities within that portfolio.
• Plan, prioritize, broker solutions, and drive alignment across multiple stakeholder groups including Product, Business, Data Science, Data Engineering and Marketing teams.
• Demonstrate business sense, communicate clearly with business leaders, and bring structure and clarity to uncertain situations with competing priorities.
• Develop plans for large scale analytics initiatives, working collaboratively large matrixed teams of IIS, Data Scientists, Engineers, Analytics Excellence, and other teams.
• Leverage strong relationships with key leaders across a variety of teams to support current and future initiatives.
• Leverage a variety of communication skills to effectively communicate the strategic narrative of your analytics project portfolio, influencing senior management.
• Manage executive communications for large-scale programs including roadmaps, case studies, business case formulation, etc.
• Drive the development and implementation of OKRs (Objectives and Key Results) for marketing analytics programs and products, ensuring alignment with overall CMO OKRs.
• Serve as the advisor to other teams and APM Lead to develop group strategy.
• Promote innovation and takes risk to challenge status quo, Identifying new business opportunities and developing solutions that balance impact, cost, resourcing, timeline, success likelihood, and risk.
• Identify data-driven areas of waste and propose optimization strategies.
• Anticipate issues that impact project plans and proactively suggest mitigations.
• Demonstrate foresight and judgement in complex decisions and troubleshoots ambiguous situations to provide clarity for cross functional teams.
• Manage business-critical metrics on workload and performance, across complex portfolio of projects, of the Analytics team for the APM Team Leader and creating analytic products to track these metrics.
• Execute day-to-day project management activities across portfolio of projects that include, coordinating activities between internal teams and partners, tracking progress towards achievements, continuously anticipating changes to plans, and keeping teams and leadership updated on status.
• Lead regular communication with teammates, partners, and leadership and conducting periodic reviews with executive sponsors.
• Create and execute change management plans as pertinent to program success.
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing analytics, program and product management, and make recommendations for process improvements.

Preferred Qualifications

• Media / Digital agency experience preferred.
• Experience in managing trade-offs and prioritizing using data across portfolio of projects.