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Director – Marketing
| Company | Arch |
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| Location | New York, NY, USA |
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| Salary | $120000 – $170000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5-7 years of B2B marketing experience, with a history of executing successful campaigns in a fast-paced environment, and understand what it takes to win over a consumer.
- Proven track record of driving brand awareness and lead generation through SEO, demand generation, events, or content marketing.
- You’re data-driven, with strong analytical skills that enable you to measure and improve marketing impact.
- You’re an excellent storyteller who can craft compelling messaging backed by data.
- You’re customer-focused and always thinking about how to enhance the customer experience.
- You understand pipeline management and marketing metrics, using them to inform decision-making.
- You’re excited about joining an in-office team and culture, where progress is felt and made daily.
Responsibilities
- Own marketing, while spiking in one of the following areas: Demand Gen, Product Marketing, Content / Brand Marketing.
- Define and implement a cohesive marketing strategy that aligns with Arch’s’ long-term goals and strengthens its position across core markets.
- Own content creation, powering the work of sales, account management, and operations, ensuring crisp communication that’s aligned across the organization.
- Develop and execute demand generation strategies to drive inbound leads and increase brand awareness through SEO, keyword marketing, SEM, events, and more.
- Plan and execute both internal and external events that put Arch in front of the right people at the right time.
- Keep our marketing calendar on track, ensuring timely and effective communications like feature releases and company updates.
- Craft clear, engaging content that strengthens Arch’s voice and brand consistency across every channel.
- Manage our social media presence, keeping our brand fresh, relevant, and engaging.
- Collaborate with sales and operations teams to align marketing initiatives with broader business goals.
- Work closely with product, sales, and client experience teams to identify opportunities for growth and ensure cohesive messaging across all touchpoints.
Preferred Qualifications
- Exposure to and understanding of investments, private markets, and other financial topics.
