Director – Marketing

Director – Marketing

Requirements

• 10+ years of leadership experience in marketing roles
• Intrinsically motivated leader with strong work ethic and attention to detail
• Experience working within the life sciences industry is required. In-depth knowledge of cell and gene therapy markets is preferred
• Strong experience with Account Based Marketing (ABM)
• BS or MS in either business, marketing, life sciences or relevant advanced degree
• Strong people and leadership skills
• Excellent communication skills both verbal and written
• Strong organizational, presentation and interpersonal skills (high EQ)
• Self-awareness, integrity, authenticity, and a growth mindset
• Ability to assess customer needs and market trends within the context of product and business capabilities
• Ability to translate this assessment into a concrete and actionable plan and execute said plan
• Ability to work collaboratively across many technical and service functions
• Clear understanding of the interrelationship between marketing, lead generation and business development

Responsibilities

• Develop, refine and execute Cellares’ marketing strategy
• Build, lead and grow Cellares’ marketing team
• Conduct market research and voice of customer (VOC) exercises to inform marketing roadmap. Collect user needs and derive insights for key internal stakeholders (R&D, manufacturing, process sciences, quality, regulatory, …) to increase market access and better serve Cellares customers
• Identify new product/service opportunities and develop plans for capitalizing on them
• Create and refine powerful and strongly differentiated messaging
• Deploy messaging through a wide variety of channels consistently and with attention to detail
• Build a unique and constantly improving, holistic customer experience starting from the first touch points through to project implementations, incorporating intelligent feedback mechanisms throughout
• Ensure strong brand awareness through PR (articles, interviews, awards, press releases, …) Conference presence (booths, presentations, panels, posters) Social media presence (LinkedIn in particular) Educational events (webinars, seminars and summits)
• Create world-class marketing collateral; including but not limited to, scientific publications (proprietary and 3rd party), whitepapers & applications notes, high quality photography, videography and webinars
• Responsible for developing & managing the company website in close collaboration with the internal team and external agency (incl. web design & SEO)
• Enable strong revenue growth through metric-driven sales-enablement activities; including but not limited to, lead generation, account based marketing (email campaigns, targeted LinkedIn campaigns), generation of marketing collateral (one pagers, app notes, …), creation of BD/sales strategy & sales decks, training of the BD/sales team, proposal / contract generation
• Forge and lead marketing collaborations (co-branding, co-marketing)Ensure successful launch of Cellares’ products and services.
• Drive collaboration between the commercial teams and other disciplines within Cellares.
• Analyze metrics to constantly evaluate and improve the effectiveness of the programs.
• Flawless project management of internal team and network of other service providers to deliver on time, on budget and high quality initiatives.

Preferred Qualifications

• In-depth knowledge of cell and gene therapy markets is preferred