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Director – Integrated Insights and Strategy – Iis – Lifecycle – IM/Migraine
| Company | Pfizer |
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| Location | New York, NY, USA |
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| Salary | $156600 – $261000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- BA/BS in Marketing, Psychology, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred.
- 8+ years in consulting, finance or market analytics
- 5+ years at a high-value level (e.g., US & Global) developing data-driven brand strategy for major assets (>$1B)
- Market research experience
- Defined involvement in helping frame, design & execute solutions for challenging business situations
- In-depth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understanding of output and quality/timely insight derivation
- Proven track record of being an indispensable thought partner to senior brand leaders and influencing without authority
- Exceptional intellectual and analytical curiosity, a creative visionary who can drive innovation
- Sophisticated executive demeanor, comfortable functioning at the highest levels of organizations; excellent presentation skills, including strong verbal and writing capabilities to communicate complex ideas effectively
- Ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization
- Excellent PPT, Excel and ideally Tableau skills
Responsibilities
- In partnership with key Pfizer stakeholders, act as lead for the development of Long-Range Forecasts (LRFs) and Operating Plans.
- Coordinate forecasting activities with US, Global, IDM CO and Forecasting CoE colleagues.
- Act as strategic partner to frame and translate complex patient flow into simplified model approaches used by BAI and commercial market colleagues.
- Drive the creation of best-in-class epi- and trend-based forecast models in partnership with CoE colleagues.
- Identify and analyze relevant analogs to inform forecasting
- Leverage insights from all relevant sources to generate and defend forecast assumptions
- Actively manage and oversee external vendors supporting forecast model/tool development
- Review and enhance forecasts or strategic brand plans with strong expertise in ability to qualify and quantify the business opportunity, including communicating results and recommendations to senior leadership.
- Ensure accurate effective performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business.
- Act as strategic partner to US and Global commercial teams to frame, investigate, and answer key business questions.
- Develop and lead regular patient journey-based business reviews tied to budgetary goals (the forecast) to ensure cross-functional teams are aware of ongoing performance opportunities and suggest ideas for optimization.
- Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaign.
- Play a key role in advancing the vision for the future direction of brand strategy.
- Gather and analyze data from various sources, such as sales reports, market research, and digital analytics tools, to identify trends, patterns, and insights related to sales performance, customer behavior, and marketing effectiveness.
- Generate data-driven insights and recommendations: Translate complex data into actionable insights and recommendations for business strategy and decision-making. Present findings in a clear and concise manner, using data visualizations, dashboards, and reports, to stakeholders across the organization.
- Lead dialogue to integrate insights across various cross-functional teams – data science, analytics engineering, market research, and media.
- Actively contribute to advancement of team capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.
- Alignment with other analytic teams to ensure cohesive activities with our stakeholders.
- Partner with other analytic functions to advance the use of novel data sources including RWD.
Preferred Qualifications
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
