Director – Insights & Analytics

Director – Insights & Analytics

Requirements

• Bachelor’s Degree and a demonstrated passion for insights and analytics, digital, and experience being a key point of contact for one or more concurrent client relationships
• 8+ years of experience, preferable within an Advertising, Public Relations, or Digital Marketing agency, a background in earned media analysis and earned media measurement is needed
• Ability to think strategically and ‘big picture’, formulate appropriate analytic solutions to solve business needs and experience successfully selling them into clients
• A strong knowledge of digital analysis and research methodologies
• Ability to lead client relationships, driving business and goals, proactively providing solutions and ideas that align with the needs of the business, client, and team
• Highly motivated, collaborative team player with excellent leadership, communication, organizational and interpersonal skills
• Hands-on experience with most if not all the following analytic ecosystems and tools: Sprinklr, Talkwalker, Native platform analytics (YT, Google, Facebook, Twitter, TikTok, Pinterest, Snapchat, IG, etc.), Google Platform (Analytics, Optimize, Media), Tag management (Domo, Minerza)
• Advanced level user of Microsoft Excel and PowerPoint
• Ability to work in a fast-paced environment and juggle multiple tasks, projects; strong prioritization skills to meet deadlines
• Strong presentation, communication, and writing skills

Responsibilities

• Provide leadership for the client’s analytics projects (timeliness, quality, profitability, team management): planning, managing, leading, and presenting a wide variety of analytic projects from start to finish in close partnership with supporting analysts and account leads
• Develop analytical approaches to solving business problems and provide thought leadership including development of and delivery according to analytic roadmaps and project plans
• Think outside the box and take initiative to proactively identify and solve problems, collaborating with account leads to propose new opportunities and optimize workstreams
• Develop rapport and relationship of trust with key client personnel ranging from individual contributors to senior leadership, as well as internal account leads and supporting analysts
• Demonstrate masterful storytelling: mining and synthesizing varied sets of data for omnichannel views, displaying data visually and creatively, developing powerful presentations with concise, impactful narratives and timely, actionable learnings tied to business objectives
• Manage multiple resources and projects concurrently toward successful completion, including ongoing core workstreams and ad-hoc, quick-turn needs
• Serve as an analytics expert, including: Digital analytics spanning earned, owned, paid, web, mobile, email, social, and media; Deep experience in social content performance for paid and organic posts across Facebook, Instagram, Twitter, TikTok, Pinterest, YouTube, and Snapchat for text, photo, video, reels, and lenses; Measurement expertise including framework development, benchmarking and KPI setting, reporting, dashboards, and attribution; Deep knowledge of relevant social and media analytics tools (for monitoring, CRM, social engagement, audience intelligence, data visualization); Stay up to date in all social platforms and spot emerging trends in the social, media, and consumer landscape; be a pop culture junkie

Preferred Qualifications

• Experience in customer-level marketing and communications analysis
• Developed new offerings
• Proactively solved for business needs
• Built deep client relationships
• Effective leader and people manager