Director HCP Marketing – T1D Early Detection

Director HCP Marketing – T1D Early Detection

Requirements

• Bachelor’s Degree
• 7-10 years in Marketing/ Sales and/or other cross-functional leadership roles
• Strong analytical and strategic thinking skills
• Demonstration of complex project management success and cross-functional team alignment
• Ability to influence, mobilize and manage a complex set of internal stakeholders and processes
• Team orientation and willingness to go the “extra mile” and work with agility
• Experience with MLR (Medical, Legal, Regulatory) review process
• Excellent organizational, interpersonal, communication, and presentation skills
• Experience managing advertising agencies and related budgets
• Proficiency in multichannel integrated marketing and campaign execution
• Ability to travel approximately 25% of the time
• Currently legally eligible to work in the U.S.

Responsibilities

• Manage the creation of screening assets, programs, and tactics that address business opportunities and remove barriers identified through field and market research insights with end-to-end responsibility including strategy, scoping, development, RC approval process and roll-out.
• Serve as the screening partner to the GTMC Omnichannel lead, working together to ensure strategic alignment and to design and implement a best-in-class digital ecosystem and execution of omnichannel campaigns across key channels including search, social, display, 3d party partners, video, and CRM.
• Build strong partnerships by leading the Early Detection Field Insight Team (FIT) and participate in cross-functional workstreams to gather insights and communicate the HCP strategy. Be a steward of the HCP strategy with all relevant stakeholders including Marketing team, GTMC Omnichannel Lead, Medical, Value & Access, Patient Support Services and agency partners.
• Establish disciplined executional plans, establish and track KPIs on a frequent basis and enhance and optimize HCP engagement programs based on insights and performance data.
• Provide brand direction to the commercial customer-facing teams by enforcing early detection strategy and implementing message pull-through. Work in partnership with the Training Department on co-creating relevant trainings and upskilling selling to the field teams.
• Oversee the timely submission of all jobs into Veeva through the management of agencies. Navigate RC processes and build rapport with team members to remain compliant while ensuring brand tactics remain relevant and valuable.
• Work closely with HCP Insights team to develop and execute insight gathering and testing
• Contribute to strategy development and brand planning, ensuring alignment with HCP, Payer, PSS and broader portfolio priorities
• Ensure all marketing efforts comply with established corporate and industry compliance guidelines.

Preferred Qualifications

• Launch experience
• Experience in diabetes and/or in the patient screening/Specialty / Rare disease space
• MBA or other relevant advanced degree