Director – HCP Marketing Lead – T1D

Director – HCP Marketing Lead – T1D

Requirements

• Direct experience with communications review committee for review of tactics
• Ability to oversee generation of insights and apply those insights to business problems/opportunities and make strategic recommendations
• Analytical mindset, with demonstrated ability to lead others to solve complex problems
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
• An entrepreneurial and innovative spirit, with an ability to develop creative solutions to complex problems
• Advanced knowledge of market forecasts and relationship of business drivers to revenue
• Advanced working knowledge of MS Office applications, including PPT, Excel and Word
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Responsibilities

• Leverages primary and secondary research to develop clear, actionable insights that accurately inform the key drivers and barriers of adoption for cell therapy
• Works cross functionally to ensure an integrated launch strategy that includes market access, field leadership, medical affairs, and communications
• Ensures that the brand strategy is translated with an effective tactical plan for HCPs, treatment centers, and care teams
• Refines how the potential treatment model will work, and develop a robust plan to ensure the stakeholder experience is seamless from referral through treatment
• Leads data and tech efforts to support cell therapy adoption including CRM software and marketing automation tools, working closely with our data and tech teams
• Measures the impact of our initiatives based on ROI and agilely pivot our investments to maximize impact, constantly looking for opportunities for automation and efficiency
• Engages with the HCP and treatment center thought-leader community to understand challenges and opportunities, gleam critical insights, and influence perceptions for cell therapy
• Collaborates with internal Legal, Medical, and Regulatory partners to deliver a compelling, effective brand campaign for the target HCPs and related care teams
• Works with external agencies to execute promotional strategy and tactics through personal and non-personal channels, while ensuring external partners remain on-time and on-budget
• Collaborates with field leadership and team members to obtain input on launch strategies and tactics; ensures relevant launch KPIs are established, monitored, and optimized
• Leads a team to deliver tactics against the multiple audiences described above
• Role models and instills a culture of compliance focused on ethics and integrity in all we do

Preferred Qualifications

No preferred qualifications provided.