Director Global Martech Omni-Channel Operations

Director Global Martech Omni-Channel Operations

Requirements

• 10+ years of experience in B2B marketing operations, MarTech, or digital transformation, with 3–5 years in a senior or director-level role.
• Proven experience designing and managing omni-channel programs across email, video, webinars, and sales engagement platforms.
• Strong understanding of CRM (e.g. SFDC), marketing automation (e.g., Marketo), engagement platforms (e.g., Salesloft, ON24, Vidyard), and journey orchestration tools.
• Hands-on experience driving the adoption of AI and automation within marketing and sales workflows.
• Track record of building and scaling marketing operations processes that improve productivity, campaign velocity, and marketing ROI.
• Experience leading cross-functional teams and collaborating with global stakeholders.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Exceptional leadership, communication, and organizational skills.

Responsibilities

• Design and implement omni-channel orchestrations that span the full buyer journey – connecting chat, email, video, webinars, content hubs, and sales engagement tools to create consistent, timely, and personalised experiences.
• Partner with marketing leadership to drive the adoption and optimisation of customer journey orchestration across multiple channels and lifecycle stages.
• Lead the development of scalable campaign frameworks to enable marketing teams to launch omni-channel programs efficiently while maintaining brand and messaging consistency.
• Optimise lead flow and engagement pathways by aligning programs with our lead lifecycle, scoring models and account-based strategies – ensuring every touchpoint is intentional, relevant and conversion-driven.
• Collaborate with MarTech SMEs to ensure seamless integration across the stack enabling real-time data capture, orchestration and reporting that inform campaign performance and next-best actions.
• Establish governance standards and channel-specific best practices for message cadence, frequency, segmentation, deliverability and compliance, ensuring a frictionless user experience and strong brand presence across all touchpoints.
• Identify and scale AI use cases that enhance personalisation, content delivery and operational efficiency across the MarTech stack.
• Leverage data across different marketing channels to uncover trends, optimise campaigns, improve targeting, segmentation and personalisation.
• Ensure data governance, compliance and alignment with global privacy regulations.
• Lead and mentor a high-performing team of marketing technology and operations professionals.

Preferred Qualifications

No preferred qualifications provided.