Director – Field Marketing
| Company | AutoNation |
|---|---|
| Location | United States |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Expert or higher |
Requirements
- Bachelor’s Degree in Marketing, Business, Communications, or a related field.
- 10+ years of marketing experience with a strong emphasis on retail, automotive, or franchise-based businesses.
- Proven ability to execute and refine marketing strategies based on real-time market intelligence.
- Experience in budget management and data-driven marketing decision-making.
- Strong leadership skills with the ability to manage and develop a team of Local Marketing Managers.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook) and marketing analytics tools.
- Excellent communication and collaboration skills, with the ability to influence stakeholders across multiple levels.
- Willingness and ability to travel frequently within the assigned markets.
Responsibilities
- Lead the execution and refinement of national and regional marketing initiatives based on local market insights.
- Align marketing strategies with OEM Tier 2 plans and ensure consistency in messaging and branding across stores.
- Provide actionable recommendations to improve sales efficiency, service effectiveness, and market penetration to core Marketing vertical owners.
- Work closely with Market Presidents, Brand Presidents, and Market Operations Teams to tailor marketing strategies that support business objectives.
- Oversee and manage store-level marketing budgets with the ability to recommend corporate budget shifts as necessary.
- Ensure efficient allocation of marketing funds to maximize impact and ROI.
- Manage vendor relationships to ensure alignment with business goals and marketing execution needs.
- Directly manage Local Marketing Managers (LMMs) and ensure their effectiveness in executing localized marketing strategies.
- Serve as a strategic partner to the New, Used, WBYC, and After-Sales marketing vertical leaders, collaborating on planning and execution.
- Foster strong relationships with corporate marketing teams and ensure local market needs are represented at the corporate level.
- Track and report on key performance indicators (KPIs) including Opportunity Growth, Market Share Expansion, Sales Efficiency, Service Effectiveness, and Alignment with OEM Tier 2 Plans.
Preferred Qualifications
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No preferred qualifications provided.