Director – Experience Events

Director – Experience Events

Requirements

• Extensive experience leading a centralized corporate events function at a large public company
• Able to lead cross-functional, matrixed program teams with multiple key stakeholders
• Executive presence to present and lead internal client meetings to identify goals and develop event experience strategies
• Proven ability to build and implement enterprise-wide business cases and deliver on expectations for return on investment
• Data-driven and results-oriented, focused on creating customer value and making a positive impact
• Strategic problem solver with the ability to influence and drive transformation
• Working knowledge of campaign functions in SalesForce.com
• Working experience in timeline management, eg: Wrike
• Bachelor’s degree in Event Management, Communications, Marketing, or equivalent
• 8+ years of work experience building and leading strong teams
• 8+ years of work experience creating high-profile, talked-about events, facing both internal and external clients on a large scale
• High-level proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook
• This is a travel-heavy role. Travel per year is approximately 30% for on-site management of events and related activities as the team needs

Responsibilities

• Develop, socialize, and implement a comprehensive deployment and strategy for the firm’s centralized event management team, aligned to company goals and objectives and maintaining agreement and consensus from key internal partners
• Influence and collaborate with cross-functional leaders to ensure event management and execution are aligned to brand standards, company goals, and objectives, and meet expectations
• Stay on top of event trends, innovation, and deployment across the industry to ensure we are consistently elevating the brand and connecting and engaging our clients
• Deliver on and refresh the business case for event centralization, finding new ways to optimize for efficiency, scale, quality, and economics
• Oversee the management of annual event spending on behalf of multiple internal clients, regularly monitoring and communicating updates on impact, survey, and return on objectives
• Create, implement, and oversee a comprehensive budget tracking system in close partnership with Finance and Procurement. Regularly report negotiated savings and efficiencies captured
• Foster close partnerships with cross-functional groups that provide brand messaging, content development, design, and communications, as well as internal groups that help create and provide content for events
• Build strong relationships with external agency partners, other vendors, and event organizers at the executive level
• Lead, mentor, motivate, and inspire a team of event and program managers, navigating organizational change and excelling in the production of events, keeping a business frame of mind while being flexible and able to move quickly with changing demands
• Oversee the planning and execution of all corporate events
• Creative concepting design of events, welcome receptions, and attendee experiences in conjunction with the creative team and other key stakeholders
• Mentor and coach junior team members, providing guidance and support to help them grow their roles when applicable
• Understanding of Content Management and its cross-functional deployment across teams
• Curate event approach and strategy in conjunction with AssetMark Key stakeholders, VP, Brand, and Director Events
• Understand and manage vendors, vendor timelines
• Lead executive strategy presentations for cross-functional buy-in and approval
• Lead cross functional team of specialists – including event strategists, content and messaging, theme and rationale developers, writers, designers, and production teams
• Manage, develop, and implement project plans and timelines, including communication schedules and post event meeting metrics
• With internal stakeholders, monitor event experiences and quality to continue improving experience, content, and results
• Ensure experience at all events meets or exceeds expectations of internal clients as well as brand image
• Understand event survey metrics and produce executive briefings of events results
• Initiate and collaborate closely with internal stakeholders (Sales, Product, Business Partners, and Marketing) all relevant content details in a timely manner to ensure alignment across the business
• In addition, seek feedback from internal partners about programs to continue to improve event outcomes over time. Ensure seamless management and execution of events
• Represent the company at industry events and conferences

Preferred Qualifications

• Previous experience in the Financial Services industry a plus
• Experience and involvement in events or marketing trade associations
• CMP Certification