Director – Event Strategy & Operations

Director – Event Strategy & Operations

Requirements

• 7+ years of experience in event strategy, operations, and logistics, with a strong focus on performance marketing
• 5+ years of people leadership experience, demonstrating the ability to inspire and manage a team
• Proven track record of successfully driving revenue and pipeline through events, with measurable results
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously

Responsibilities

• Establish and manage revenue and pipeline-generating activations and goals for events, aiming for at least a 5:1 ACV and 20:1 pipeline event return on investment
• Analyze event performance and ROI, using data to inform future strategies and continuously improve event demand generation effectiveness
• Work closely across field marketing and sales lines of business to align event objectives with broader demand generation strategies
• Collaborate with product marketing, brand, communications, and creative teams to ensure high-quality and cohesive messaging and branding across all event activations
• Lead, mentor, and develop a team of event professionals, fostering a collaborative and high-performance culture
• Set clear objectives and provide guidance to ensure the team meets its goals and contributes to the overall success of the events program
• Coach individual contributors on what best-in-class event experience, including high-touch activations for key senior executives and customers
• Responsible for all pre-event strategy, planning and end-to-end execution of events, including emphasis on post-event follow-up with SDR, Sales and Customer Success teams
• This function will be responsible for building an ‘event in a box’ for Field Marketing as well as Sales-led events
• Create and implement standardized internal processes and corresponding event packages that empower customer-facing teams to deliver high-impact events at scale
• Provide training and resources to ensure teams can successfully utilize these packages for their local initiatives
• Oversee the field event inventory via Reachdesk, managing booth inventory, swag, and other event materials to optimize resource allocation
• Ensure all inventory is accurately tracked, maintained, and replenished as needed for maximum impact at events

Preferred Qualifications

No preferred qualifications provided.