Director – Event Marketing

Director – Event Marketing

Requirements

• 8-10 years of experience in event marketing, field marketing, or experiential marketing roles within a B2B SaaS environment, of which at least 3 years are in a leadership role
• A deep understanding of B2B sales cycles, marketing-to-sales handoffs, and the role of events in pipeline creation, acceleration, and close – especially in an ABM context
• A demonstrated ability to lead strategy and execution of events ranging from large-scale conferences to high-touch executive programs
• Ability to recruit, coach, and manage a high-performing but lean team
• Builder mindset: able to operate in a fast-paced, high-change environment with a high degree of autonomy
• Proven ability to manage multiple stakeholders and competing priorities
• Proven track record of aligning event programs to measurable revenue outcomes
• Strong cross-functional collaboration and communication skills, especially with Sales, Demand Gen, Content, Creative, PR, Product Marketing, and Executive teams
• Experience managing budgets, negotiating contracts, and recruiting and overseeing external vendors

Responsibilities

• Develop and lead AlayaCare’s event strategy to support pipeline creation, deal acceleration, and customer retention. Translate go-to-market objectives into high-impact event programs
• Oversee all aspects of event execution including content planning, venue selection, vendor management, attendee acquisition, budget oversight, logistics, and post-event follow-up and reporting
• Own the planning and execution of our flagship annual user conference in multiple markets
• Evaluate, select, and manage third-party events (e.g., industry tradeshows, conferences, sponsorships) based on business fit, audience alignment, and ROI
• Design and execute executive programs such as regional hosting, roundtables, and customer advisory boards
• Collaborate with Sales and Demand Generation on territory-specific event needs
• Partner with Sales leadership and account teams to ensure event programs align to sales priorities and pipeline targets
• Support pre- and post-event workflows, including SDR enablement, lead routing, and follow-up campaign design
• Work with Marketing Ops to ensure accurate attribution and event ROI reporting
• Collaborate with Demand Generation to ensure our event portfolio supports target account strategies, including ABM plays where relevant
• Lead and mentor a small internal team (currently one direct report), with the potential to grow headcount over time
• Supplement internal capacity by identifying and overseeing trusted external partners, including agencies, contractors, and production vendors
• Maintain ownership of the events budget, including forecasting, reconciliation, and cost optimization
• Define event KPIs and establish reporting practices tied to pipeline contribution, influenced revenue, engagement, and satisfaction
• Conduct post-event analysis and apply learnings to improve program performance
• Monitor trends in experiential marketing, hybrid event models, and customer engagement best practices

Preferred Qualifications

No preferred qualifications provided.