Director – Digital Media Strategy & Planning

Bachelor’s degree in Marketing, Business, or related field and 6 years’ experience in marketing or related field OR 8 years’ experience in marketing or related field
3 years’ supervisory experience
Media and Communications executive with 10+ years of deep functional leadership experience in relevant media areas and integrated marketing communications
Deep understanding of media platforms and technology partners
Good understanding of performance digital marketing and full funnel execution
Excellent communication, presentation, and interpersonal skills
Possess excellent leadership skills, strong analytical, critical thinking skills and strategic agility

Help to develop the next level of integrated media and marketing strategies and create a plan and vision that can lead to significant impact, innovation and industry acclaim for the brand and business
Drive communications planning and media buying strategy across all paid channels including television, radio, print, out-of-home, digital, social, and mobile media
Leverage insights, learnings, and modeling to help determine the right channel mix
Leverage data tactics across channels to further bolster the data-informed portions of our plans with personalized messaging served during the right mindset
Manage media agency partner teams to ensure that strategies and plans deliver against business objectives and create impact in the marketplace
Manage US media category media budgets, including all operational, fiscal and investment ROI and evaluation responsibilities
Collaborate with creative, experience, partner, social, performance, insights, data and analytic teams
Coordinate/partner with internal and external stakeholders to author and present best practices, POVs, and strategic planning guidelines
Help create a pipeline of new ideas and methods of marketing including test and learn plans and analyze relative ROI possibilities
Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, most competitive rates, and development of innovative programs that drive our brand and business forward.