Director – Digital Marketing & Promotions
| Company | Simon |
|---|---|
| Location | Indianapolis, IN, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Expert or higher |
Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- 12+ years of experience in digital marketing, focusing on digital promotions and campaigns for online and physical locations.
- Proven track record in end-to-end digital campaign management with measurable results.
- Background in retailer marketing, bricks & mortar or ecommerce.
- Expertise with marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Social media insights).
- Demonstrated success using digital channels for promotional campaigns, engagement, and sales growth.
- Ability to lead and work collaboratively and efficiently in a fast-paced environment.
- A positive, creative and analytical mindset with excellent problem-solving skills.
Responsibilities
- Lead the development and execution of innovative digital marketing campaigns.
- Drive a social-first strategy within marketing campaigns development and execution.
- Ideate and implement effective email and mobile acquisition strategies to grow and engage the audience.
- Collaborate with cross-functional teams to align marketing efforts, produce cohesive storytelling across owned and paid digital channels, and achieve business objectives.
- Liase with external agency partners, serving as Digital POC on integrated campaigns, to ensure efficient planning and flawless execution.
- Project manage all digital-campaign timelines and deliverables across cross-functional stakeholders. Optimize promotional activities to enhance engagement and conversion rates.
- Analyze campaign performance and implement data-driven improvements.
Preferred Qualifications
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No preferred qualifications provided.