Director – Digital Marketing Data & Analytics
| Company | Chubb |
|---|---|
| Location | New York, NY, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- Expertise in data integration, activation, and insights roadmap
- Experience in digital marketing strategy
- Proficiency in data analysis and reporting
- Ability to collaborate with marketing, IT, engineering, and external partners
- Experience in managing paid media spend and campaign reporting
- Knowledge of advanced analytics, including predictive modeling and segmentation analysis
- Familiarity with Google Analytics and behavioral analytics platforms
- Experience in project management and establishing automated workflows
Responsibilities
- Serve as the primary point of contact for data analysis and reporting needs across North America marketing and communication teams
- Collaborate with the broader Marketing organization, IT, engineering, product owners, businesses, and external partners to create a strategic marketing data roadmap
- Lead cross-functional teams to integrate data sources and ensure seamless data flow and governance
- Lead development and presentation of departmental monthly, quarterly, and yearly KPI reporting
- Design success metrics and campaign KPIs, manage paid media spend, and oversee campaign and department reporting
- Develop and implement data-driven strategies to support prospecting efforts, marketing analytics, and sales growth
- Drive Data and Engineering teams and projects to ensure data is well structured and centralized for reporting
- Build and maintain real-time performance dashboards using tools like Qlik, Power BI, and Google Looker Studio
- Conduct advanced analytics, including predictive modeling and segmentation analysis, to identify high-value leads and inform marketing campaigns
- Utilize Google Analytics and other platforms for behavioral analytics to derive insights and tailor strategies
- Provide data-driven recommendations to optimize digital marketing spend, focusing on ROI and customer engagement
- Manage data projects related to onboarding new agencies, webpage redesign, and automation efforts
- Establish automated workflows and optimize data pipelines for improved performance and reliability
- Ensure reporting tools can display results by various agency distribution segments
Preferred Qualifications
-
No preferred qualifications provided.