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Director – Digital
| Company | Anheuser-Busch |
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| Location | New York, NY, USA |
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| Salary | $151200 – $179550 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Bachelor’s degree required
- 6-8+ years experience in digital marketing or strategy, in-house or at an agency
- Strong knowledge of digital marketing platforms, media/campaign evaluation, and brand health tracking
- Experience driving organic social and earned media campaign strategy and activations
- Ability to strategical leverage various social channels; Instagram, Facebook, X, LinkedIn
- Understanding of brand messaging and content in order to lead a team of designers and give direction for content that aligns with brand goals
- Excellent oral and written communications skills
- Excellent written and verbal communication, as well as ability to stay up to date with digital/social trends
Responsibilities
- Organic Social: Content calendar, social photo-shoots, equity and earned campaign social plan, social reporting, paid support of organic social, follower acquisition and engagement strategy
- Social Earned: Briefing, execution, creative, reporting, rules, data forms for planned or real time social led earned moments
- Company Websites and Newsroom: Ongoing site management and content upload, product launches, Earned campaign page builds
- Passionate Communication: Demonstrate a passion for creative communication and value innovative approaches.
- Real-Time Storytelling: Thrive on real-time storytelling, leveraging cultural moments to boost brand relevance and engagement. Translate business objectives into proactive, positive narratives that enhance corporate reputation.
- Commercial Mindset: Develop and maintain a commercial mindset to connect and deliver messages with consumer empathy. Ensure communication strategies align with business objectives and drive engagement and sales within the wholesalers network
- CM Management
- Data team
Preferred Qualifications
- Experience working with large CPG companies and/or experience working on a political campaign is helpful
- Experience working in a digital ‘war room’ and quickly crafting rapid response content is helpful
