Director – Demand Orchestration
Company | Coupa Software |
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Location | Philadelphia, PA, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | MBA |
Experience Level | Expert or higher |
Requirements
- 10+ years of experience in B2B demand generation or related roles, ideally with large technology companies
- MBA or equivalent degree preferred
- Strong analytical and problem-solving skills with the ability to interpret complex data and translate insights into strategic, value-driven decisions
- Proven track record in developing and executing effective demand management strategies in fast-paced, dynamic environments
- Excellent communication, collaboration, and interpersonal skills with the ability to build strong cross-functional relationships
- Demonstrated leadership capabilities with a passion for continuous improvement, innovation, and team motivation
- Strong business and financial acumen with the ability to align processes to broader business goals
Responsibilities
- Lead regional demand planning, coordination, and analysis to ensure a healthy, predictable pipeline of qualified opportunities
- Collaborate with Sales, Marketing, Alliances, and other teams to create integrated demand plans aligned with business goals
- Develop and execute targeted sales plays and outreach cadences based on business needs and market insights
- Monitor market trends, customer behavior, and the competitive landscape to inform demand strategies and planning
- Track performance against pipeline health metrics, host Demand Boards, and provide proactive insights on forecasting and execution
- Drive continuous improvement and foster a collaborative culture across the demand ecosystem to optimize processes and tools
Preferred Qualifications
- MBA or equivalent degree preferred