Director – Creative Studio

Director – Creative Studio

Requirements

• BA/BS or higher, preferably in marketing or design field, such as graphic design, interactive design, or a related discipline
• 10 years of marketing or design team supervisory/management experience required, preferably within a similar dynamic and/or industry
• Strong understanding of marketing principles and the ability to develop and execute marketing strategies that align with business objectives.
• Experience in managing large scale programs for both B2B and B2C activations.
• Experience working with external Creative and Media agency partners.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership.
• Strong analytical and problem-solving skills, with the ability to apply and make data-driven decisions.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight and/or evolving deadlines.

Responsibilities

• Drive operational and executional excellence across all creative endeavors.
• Lead the creative team in distilling strategic briefs and developing innovative concepts for marketing materials, including but not limited to all forms of digital media, social media, print, OOH, email, and direct mail while demonstrating an understanding of funnel phase differentiation and medium best practices.
• Establish procedural expectations, standards, milestones and measurable KPIs with every project plan.
• Oversee the end-to-end execution of creative projects, from ideation to delivery, ensuring high-quality and on-strategy outputs.
• Partner with Data and Analytics leads to establish testing frameworks and iteration opportunities to unlock optimal performance.
• Lead post-mortem discussions with appropriate stakeholders and provide summary of learnings and actionable next steps to department leadership.
• Motivate and mentor a team of creative professionals.
• Manage and mentor a team of creative and content professionals, ensuring they are meeting performance goals and delivering high-quality work.
• Motivate internal cross-functional teams and agency partners and drive accountability to business objectives.
• Stay up-to-date with industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations.
• Continue to enhance, implement, and enforce brand standards to ensure consistency and alignment across all creative outputs as well as that guidelines meet evolving strategic and business needs.
• Oversee visual identity governance, ensuring that design elements maintain brand integrity.
• Consult with cross-functional counterparts to drive alignment and consistency across all touch points.
• Continue to enhance and uphold the brand’s voice and tone guidelines, ensuring messaging resonates with the target audience will remaining distinctly and authentically, GEICO.
• Collaborate with cross-functional teams to integrate brand messaging seamlessly into various campaigns.
• Support enterprise-wide operational initiatives with creative solutions that enhance brand visibility and impact.
• Contribute to employee engagement efforts by developing creative strategies that foster a positive and cohesive organizational culture.
• Provide strategic direction for the creative studio, aligning creative initiatives with overarching business objectives.
• Foster a collaborative and innovative team culture, encouraging creativity, continuous learning, and professional development.
• Effectively manage and mentor a team of creative professionals, providing guidance and feedback to nurture their growth.
• Collaborate with Marketing Communications, Product, and other departments to ensure creative alignment with broader organizational strategies.
• Build strong working relationships with internal stakeholders, fostering effective communication and collaboration.
• Implement rigorous quality control processes to guarantee that all creative deliverables meet or exceed brand standards.
• Actively seek out new and innovative tools, technologies, and other resources to optimize team operation and output.

Preferred Qualifications

• Proficiency with Adobe Creative Suite, HTML, CSS, usability and responsive design principles
• Working knowledge of Celtra, eLateralBrandgility, Wrike, Figma, Cinema4D