Director – Communication & Innovation – Bk – Lac

Director – Communication & Innovation – Bk – Lac

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 5 plus years of experience in Consumer Marketing, Innovation, or Insights, preferably within the food, restaurant, or FMCG sectors.
• Strong knowledge of consumer marketing, analytics, and insights, with experience in media planning and optimization preferred.
• Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong leadership skills with the ability to influence cross-functional teams, franchisees, and agencies.
• Strong written and verbal communication skills; fluency in English and Spanish is required, with proficiency in additional Asian languages preferred.
• Passion for food and coffee, with a keen interest in trying new menu items and engaging in culinary experiences.

Responsibilities

• Partner with global and regional marketing teams, field teams, and local franchisees to lead the innovation strategy, from ideation to market validation.
• Develop and manage innovation pipelines for key product categories, ensuring alignment with brand standards and guest expectations.
• Provide guidance on product standards, consumer testing, and quality assurance to maintain product consistency across markets.
• Lead the development of a regional communication strategy to enhance brand awareness and engagement.
• Collaborate with local franchisees and media agencies to create and execute effective communication strategies tailored to each market.
• Drive initiatives to maximize synergy between markets, optimizing costs on base products and new innovations.
• Work closely with Operations, Supply Chain, Quality Assurance, and external suppliers to bring innovative products to market and address issues with existing offerings.
• Implement brand culinary beliefs and ensure alignment across teams, partnering with franchisees and suppliers on menu development.
• Partner with media houses to optimize the communication and media strategy for greater reach and impact.
• Oversee the innovation process, setting up routines, timelines, and supporting tools to streamline execution.
• Lead regional initiatives to support efficient launches, including the development of project plans and detailed execution strategies.
• Ensure brand messaging consistency across all touchpoints, providing tools and guidelines for local markets.

Preferred Qualifications

• Proficiency in additional Asian languages preferred.