Director – Brand Strategy – Mascot & Education

Director – Brand Strategy – Mascot & Education

Requirements

• 10+ years in brand strategy & management including production experience and cross-functional team leadership
• Creative/production agency and/or internal brand leadership experience strongly preferred
• Must be comfortable owning and managing a budget
• Must be comfortable managing a range of stakeholders and vendors from high profile to local organizations/providers
• Must be comfortable building and leading an operational team
• Fast-learner and flexible in ever-changing environments
• Collaborative and open to compromise to get things done collectively

Responsibilities

• Oversee Mascot design and asset production (artist relations & vendor management)
• Lead and build teams to successfully deliver both the creative and operational sides of a holistic Mascot program
• Own both the creative development of all Mascot-related creative assets/content as well as building the operational approach/team to deliver Mascot appearances and performances both in the lead up to and during the Olympic & Paralympic Games in 2028
• Develop the Mascot operations approach – venue appearances, casting, staffing, organizational needs, etc. (with Ops-specific supporting role to be hired)
• Partner closely with the Consumer Products/Licensing team to launch the Mascot and support the design and development revenue-driving Mascot products and supporting content
• Work cross-functionally to identify and meet internal and external Mascot needs (both assets and appearances)
• Partner with design/social & digital/comms/spectator experience/ticketing teams to create campaigns, content, and messaging
• Facilitate asset access and usage by external stakeholders & commercial partners
• Act as org-wide advocate and resource for LA28’s brand mission, vision, and narrative
• Work cross-functionally to make sure that internal teams and external partners are fluent in LA28’s narrative and are maximizing the opportunity to bring our story to life
• Partner with Sales team in supporting pitches and other efforts to bring in new Commercial Partners
• Partner with Partner Management team to onboard new Partners and brainstorm/support ideation and co-creation of Partner programs
• Vendor oversight and campaign and communications/comms oversight for LA28’s Educational program and platform
• Design and execution oversight for toolkits and other materials
• Cross-functional leadership around outreach and program launch
• Opportunity mining and execution with Commercial Partners and other external stakeholders

Preferred Qualifications

• Creative/production agency and/or internal brand leadership experience strongly preferred