Director – Brand Marketing – Active
| Company | GAP |
|---|---|
| Location | San Francisco, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Expert or higher |
Requirements
- 10+ years of experience in brand marketing, with a focus on fashion, retail, or consumer lifestyle brands.
- Deep understanding of active consumer behaviors and cultural trends.
- Proven track record of developing and executing high-impact brand marketing campaigns across digital, social, and traditional channels.
- Strong leadership skills with experience managing cross-functional teams and external partners.
- Exceptional storytelling and creative sensibility with a passion for family-driven content.
- Ability to navigate a fast-paced, matrixed organization and drive alignment across teams.
- Data-driven mindset with experience leveraging insights to inform marketing strategies.
Responsibilities
- Lead the development of brand positioning, seasonal strategies, and campaign narratives tailored to active customer segments.
- Partner with creative, digital, and media teams to develop compelling, 360 marketing campaigns that drive brand awareness, engagement, and conversion.
- Work closely with product, merchandising, e-commerce, and retail teams to ensure brand messaging aligns with business objectives and customer needs.
- Partner with Social and Influencer team to drive culturally relevant and trend-forward storytelling, ensuring our brand is engaging and inspiring for our Active shopper.
Preferred Qualifications
-
No preferred qualifications provided.