Director – Brand and Creative Marketing

Experience in brand marketing, creative strategy, or integrated campaigns—preferably within media, entertainment, or tech.
Proven track record of launching and building brands, ideally in DTC or streaming environments.
Strong creative sensibility and ability to translate insights into compelling campaigns and visual storytelling.
Experience managing external creative agencies and internal creative teams.
Highly collaborative and comfortable working cross-functionally in a fast-paced, startup-like environment.
Excellent communication and presentation skills, with the ability to influence at all levels.
A passion for building something from the ground up and helping shape the voice of a new product.

Define and evolve the FOX DTC product’s brand identity and positioning in partnership with key stakeholders.
Develop a comprehensive go-to-market brand and creative strategy to support product launch, seasonal moments (e.g., holidays), and key tentpole events.
Manage and brief creative agencies on 360° campaign development—from concepting through production and execution.
Partner cross-functionally with Product, Growth, PR, and Content to ensure creative consistency and cohesion across all consumer touchpoints.
Lead the creation of campaign toolkits and assets across digital, video, social, and owned & operated platforms.
Oversee brand guidelines and ensure alignment across a complex content ecosystem that includes FOX News, FOX Sports, entertainment, and more.
Guide pre-launch brand efforts as well as post-launch brand building and retention campaigns.
Track performance of creative assets and use insights to optimize brand storytelling over time.

Experience marketing multi-brand platforms or content hubs with diverse genres and audiences.
Familiarity with measurable marketing, lifecycle/retention campaigns, and CRM creative.
Background in building brands with a mix of live and on-demand content.