Director – Analytics Enablement

Director – Analytics Enablement

Requirements

• At least 7-10 years of analytics and technology experience, preferably 3+ years with an Advertising, Marketing, Analytics, or Digital Media firm
• An understanding of core marketing analytics concepts including impressions, clicks, pageviews, events, sessions, users, conversions, lookback windows, and attribution models
• Experience working in support of CRM and digital media analytics, in particular working within the various popular platforms (Salesforce Marketing Cloud, Litmus Email Analytics, AppsFlyer MMP, Google Ads, GCM, DV360, Bing, and Facebook)
• Experience utilizing tag management systems, including Google Tag Manager to support the deployment of web and media analytics tracking tags on pageview-based websites, single-page applications, and mobile apps
• Experience administering Google Analytics Accounts and Properties, including the creation of Custom Dimensions, Key Events, and Audiences
• Experience configuring and troubleshooting Adobe Analytics Report Suites including Classification Sets, Rules, Importer, and eVars / sProps
• Experience with A/B/multivariate website testing tools such as Optimizely and Adobe Target
• Experience with enterprise taxonomy management tools; Claravine is preferred; Accutics, Taxo, Terminus, Airtable, and Smartsheet are also valuable
• Experience with Apple MPP mitigation platforms including Litmus Email Analytics
• Google Analytics Certification and Adobe Analytics Developer or Architect Certification a plus
• Experience with scripting and other languages including Python, JavaScript, CLI, HTML, CSS, and Regular Expressions a plus
• Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, server-postbacks, and MMP (mobile measurement providers) a plus

Responsibilities

• Directly interfaces with client and partner contacts, communicating in a manner to inspire confidence while maintaining detailed documentation following all discussions
• Authors client-facing business-centric documents including well-designed presentations, BRDs, use cases / user stories, and issue post-mortems
• Educates clients and agency colleagues on industry changes relevant to analytics and data privacy, including loss of cookies, Apple MPP & LTP, consent management, Google Privacy Sandbox, and the role of AI in digital measurement
• Performs discovery of client marketing and technology ecosystems, business goals, and personnel resources
• Authors and maintains campaign naming and URL tagging conventions and taxonomies
• Advises on CRM and email marketing measurement using tools including Salesforce Marketing Cloud and Litmus Email Analytics
• Advises on mobile app measurement and attribution instrumentation for platforms including Branch MMP, AppsFlyer, Kochava, and Adjust
• Advises on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, and Ads), other DSPs, Microsoft Ads, Facebook Ads, Pinterest Ads, Twitter Ads, and LinkedIn Ads
• Conceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, thereby allowing both digital and offline interactions to be tracked, analyzed, and optimized
• Authors tracking and tagging implementation documentation for client in-house teams, client/agency partners, and internal development resources, including clear details that can be easily translated into a test plan for tracking QA purposes
• Advises on tag management implementation and validation through platforms such as Google Tag Manager, Ensighten, Adobe Launch, and ObservePoint
• Provides comprehensive validation of all tracking implemented across client initiatives to ensure measurement accuracy

Preferred Qualifications

• Innovative Problem-Solving & Commitment: Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, and the wider marketing landscape
• Presentation & Public Speaking: Ability to produce client-ready written documents and presentation decks along with strong public speaking skills to facilitate positive in-person client meetings
• Personal Traits: Ability to execute inspiring work with minimal supervision; passionate about problem solving in the areas of marketing, data, analytics, and technology; excellent verbal and written communication skills