Director – Analytics Enablement

Company	RAPP
Location	Los Angeles, CA, USA
Salary	$150000 – $180000
Type	Full-Time
Degrees
Experience Level	Senior, Expert or higher

Requirements

At least 7-10 years of analytics and technology experience, preferably 3+ years with an Advertising, Marketing, Analytics, or Digital Media firm
An understanding of core marketing analytics concepts including impressions, clicks, pageviews, events, sessions, users, conversions, lookback windows, and attribution models
Experience working in support of CRM and digital media analytics, in particular working within the various popular platforms (Salesforce Marketing Cloud, Litmus Email Analytics, Branch.io MMP, Google Ads, GCM, DV360, Bing, and Facebook)
Experience utilizing enterprise tag management systems to support the deployment of web and media analytics tracking tags on pageview-based websites, single-page applications, and mobile apps; Google Tag Manager and Ensighten are preferred; Adobe Launch and Tealium iQ are also valuable
Experience configuring and troubleshooting Adobe Analytics Report Suites including Classification Sets, Rules, Importer, and eVars / sProps
Experience administering Google Analytics 4; Accounts and Properties, including the creation of Custom Dimensions, Key Events, and Audiences
Experience with A/B/multivariate website testing tools including Adobe Target
Experience with enterprise taxonomy management tools; Claravine is preferred; Accutics, Taxo, Terminus, Airtable, and Smartsheet are also valuable
Adobe Analytics Implementation Certification and Google Analytics Individual Qualification a plus
Experience with scripting and other languages including Python, JavaScript, CLI, HTML, CSS, and Regular Expressions a plus
Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, server-postbacks, and MMP (mobile measurement providers) a plus

Responsibilities

Directly interfaces with client and partner contacts, communicating in a manner to inspire confidence while maintaining detailed documentation following all discussions
Authors client-facing business-centric documents including well-designed presentations, BRDs, use cases / user stories, and issue post-mortems
Educates clients and agency colleagues on industry changes relevant to analytics and data privacy, including loss of cookies, Apple MPP & LTP, consent management, Google Privacy Sandbox, and the role of AI in digital measurement
Performs discovery of client marketing and technology ecosystems, business goals, and personnel resources
Authors and maintains campaign naming and URL tagging conventions and taxonomies
Conducts tag management implementation and validation through platforms including Google Tag Manager and Ensighten
Advises on CRM and email marketing measurement using tools including Salesforce Marketing Cloud and Litmus Email Analytics
Advises on mobile app measurement and attribution instrumentation for platforms including Branch MMP, AppsFlyer, Kochava, and Adjust
Advises on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, and Ads), other DSPs, Microsoft Ads, Facebook Ads, Pinterest Ads, Twitter Ads, and LinkedIn Ads
Conceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, thereby allowing both digital and offline interactions to be tracked, analyzed, and optimized
Authors tracking and tagging implementation documentation for client in-house teams, client/agency partners, and internal development resources, including clear details that can be easily translated into a test plan for tracking QA purposes
Provides comprehensive validation of all tracking implemented across client initiatives to ensure measurement accuracy

Preferred Qualifications

Automotive marketing experience a plus
Innovative Problem-Solving & Commitment: Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, and the wider marketing landscape
Presentation & Public Speaking: Ability to produce client-ready written documents and presentation decks along with strong public speaking skills to facilitate positive in-person client meetings
Personal Traits: Ability to execute inspiring work with minimal supervision; passionate about problem solving in the areas of marketing, data, analytics, and technology; excellent verbal and written communication skills