Director – Analytics

Director – Analytics

Requirements

• 7-10 years experience in digital marketing analytics, preferably with a media focus and specifically an in-depth understanding of paid and organic social media.
• Deep understanding of digital media channels, measurement methodologies, and performance marketing.
• Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
• Experience working with analytics, attribution, and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle.
• Strong storytelling capabilities and significant experience with data visualization tools such as Tableau or equivalent.
• Experience in leading and managing a team of analysts across one or more accounts.
• Significant experience in client communications, including presentation, brainstorming, and thought leadership.
• Experience with retail media, omnichannel attribution, performance marketing, and/or closed-loop attribution.
• Experience with Python & SQL.
• Advanced skills in Excel including pivot tables, V-Lookups, and macros.

Responsibilities

• Collaborate cross-functionally with senior leaders across media, strategy, and creative teams to drive innovation, insights, and holistic data partnerships that fuel growth across multiple accounts.
• Serve as a trusted advisor to clients by developing analytics frameworks, measurement plans, and success metrics that align with business objectives while continuously identifying new measurement opportunities in partnership with internal and external stakeholders.
• Guide clients in evolving their success measures, leveraging first-party data and predictive modeling to build a structured maturity model for long-term business growth.
• Define and drive the analytics agenda in alignment with business objectives, ensuring measurement frameworks evolve with industry advancements.
• Oversee reporting, dashboards, and modeling deliverables to ensure accuracy, timeliness, and actionable insights for clients.
• Lead the development of measurement frameworks—including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and closed-loop attribution solutions—to ensure alignment with client objectives.
• Leverage first-party data to enhance audience targeting and media effectiveness, partnering with technical teams on data orchestration and quality assurance.
• Lead high-stakes presentations and discussions with senior stakeholders, translating complex data into compelling narratives.
• Support new business development efforts to drive the growth of VaynerMedia’s Analytics practice.
• Lead and develop a team of analytics professionals, providing mentorship and strategic guidance to drive executional excellence.
• Foster a collaborative, growth-oriented team environment, coaching analysts on technical skills, measurement frameworks, and industry best practices while empowering them to take ownership of key initiatives.

Preferred Qualifications

No preferred qualifications provided.