Director – Acquisition Marketing

Experience performance or acquisition marketing, ideally for a subscription-based or high-recurring revenue DTC product
Proven experience managing $100M+ annual marketing budgets
Demonstrated success acquiring users with a strong focus on long-term payback and LTV modeling
Deep understanding of digital media platforms and bidding strategies across channels
Experience working cross-functionally with analytics and product teams
A testing mindset with a passion for experimentation, optimization, and iteration
Strategic thinker with hands-on ability to drive execution

Lead the overall acquisition strategy with a primary KPI of gross subscriber additions
Manage the full paid media portfolio (>$100M annual budget), including SEM, paid social, video, programmatic, and native channels
Drive performance across FOX’s owned and operated inventory by leveraging cross-brand opportunities
Partner with Product on optimizing sign-up flows and conversion funnels
Work closely with the Analytics team to model LTV, CAC, and cohort behaviors; inform spend allocation and forecast subscriber growth
Build and maintain a rigorous test-and-learn framework for creative, channel mix, and messaging
Identify and scale high-performing acquisition tactics across new and existing platforms
Collaborate with Brand, CRM, and Lifecycle teams to ensure acquisition efforts align with broader customer journey
Report on performance, learnings, and strategic recommendations to executive stakeholders