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Direct to Consumer Marketing Manager

Direct to Consumer Marketing Manager

CompanyGuardant Health
LocationPalo Alto, CA, USA
Salary$Not Provided – $Not Provided
TypeFull-Time
DegreesBachelor’s
Experience LevelMid Level, Senior

Requirements

  • Bachelor’s degree in Marketing or related field equivalent
  • 4-6+ years of relevant work experience in marketing
  • Prior experience in life sciences marketing or CPG marketing
  • Strong leadership, communication and interpersonal skills
  • Excellent project management capabilities
  • Good analytical and conceptual abilities
  • Self-starter initiative and team orientation
  • Strong communication, presentation and inter-personal skills
  • Proven ability to work in a fast paced, collaborative environment
  • Highly skilled in prioritization with strong attention to detail
  • Demonstrated creativity and creative management

Responsibilities

  • Develop and Execute Consumer Campaigns
  • Activate Patient-Facing Experiences in Practices
  • Drive Agile Campaign Management
  • Leverage Consumer Insights & Campaign Analytics
  • Ensure Cross-Functional and Brand Alignment
  • Oversee Agencies, Budget, and Strategic Planning

Preferred Qualifications

  • DTC Mass Media (TV, Web/Digital) experience
  • CRM experience
  • Understanding of social media platforms and their application
  • Ability to work with all levels in a matrixed organization
  • Ability to influence senior management