Direct to Consumer Marketing Manager
| Company | Guardant Health |
|---|---|
| Location | Palo Alto, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree in Marketing or related field equivalent
- 4-6+ years of relevant work experience in marketing
- Prior experience in life sciences marketing or CPG marketing
- Strong leadership, communication and interpersonal skills
- Excellent project management capabilities
- Good analytical and conceptual abilities
- Self-starter initiative and team orientation
- Strong communication, presentation and inter-personal skills
- Proven ability to work in a fast paced, collaborative environment
- Highly skilled in prioritization with strong attention to detail
- Demonstrated creativity and creative management
Responsibilities
- Develop and Execute Consumer Campaigns
- Activate Patient-Facing Experiences in Practices
- Drive Agile Campaign Management
- Leverage Consumer Insights & Campaign Analytics
- Ensure Cross-Functional and Brand Alignment
- Oversee Agencies, Budget, and Strategic Planning
Preferred Qualifications
- DTC Mass Media (TV, Web/Digital) experience
- CRM experience
- Understanding of social media platforms and their application
- Ability to work with all levels in a matrixed organization
- Ability to influence senior management