Direct Channel Strategy & Activation – Sr Analyst

4-7 years of direct experience with designing, building, and sustaining end-to-end email marketing campaign flows in deployment platforms such as Adobe Campaign and Salesforce Marketing Cloud
2+ years building complex, omni-channel marketing streams utilizing email, direct mail, push, and SMS
2+ years performing SQL queries and analyzing large datasets in relational databases such as Snowflake to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues
Proven knowledge and understanding of complicated data environments, personalization at scale, relational database methodology, and go-to-market process
Experience with large organizations and navigating ambiguity while maintaining clear decision-making
Ability to convey technical details and concepts to non-technical audiences, fostering alignment through clear communication
Extreme attention to detail with strong UAT and quality assurance aptitude
Bachelor’s degree or relevant experience

Lead the day-to-day management and execution of direct channel campaigns
Build and deployment of highly complex streams while manipulating JavaScript, HTML and CSS to personalize and troubleshoot creative
Engage cross-organizational teams such as strategy, analytics, and IT, leveraging your excellent interpersonal skills such as influence, negotiation, partnering, and problem-solving
Monitor triggered campaigns, ensuring they run as expected and notifying partners of any issues
Troubleshoot and research issues to resolution
Be a leader, mentoring and supporting others on the team
Develop comprehensive documentation on our team’s tools and processes to aid in onboarding/training
Lead channel strategies and projects that drive campaign and channel best practices/optimizations
Use your critical thinking and initiative to work autonomously to troubleshoot, find efficiencies, and drive change

No preferred qualifications provided.