Digital PR Specialist
| Company | Clearlink Technologies |
|---|---|
| Location | Draper, UT, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Junior, Mid Level |
Requirements
- A degree in marketing, communications, journalism, PR, English, or a related field
- 1+ years of experience in journalism, editing, marketing, SEO, sales, digital PR, or related roles
- Strong written, verbal, and persuasive communication skills
- Excellent organizational and time management abilities with a keen attention to detail
- A self-starter mindset with a proactive approach to problem solving and learning
- Ability to build and maintain relationships with media professionals and digital influencers
- Familiarity with Google Workspace (Docs, Sheets, Gmail, etc.)
- Willingness to work in a hybrid environment—on-site in Draper, UT Monday–Thursday and remote on Fridays
- A genuine interest in storytelling, media strategy, and the evolving world of digital PR
Responsibilities
- Owning the digital PR strategy for your assigned brand
- Creating newsworthy, data-driven content that earns links, mentions, media coverage, and placements across digital channels (e.g., podcasts, interviews, broadcasts)
- Managing and maintaining the digital PR editorial calendar
- Building and managing media outreach lists for campaign promotion
- Pitching and placing content with journalists, bloggers, influencers, and top-tier publications through relationship building
- Developing and maintaining strong media relationships to increase placement opportunities
- Securing interviews and media opportunities for brand spokespeople and internal experts
- Researching and testing new PR and link-building strategies to improve results
- Tracking, analyzing, and reporting outreach progress and campaign performance to managers and stakeholders
- Collaborating cross-functionally to support multi-channel marketing and communication campaigns
- Owning and executing the brand’s organic Instagram strategy to support PR and content initiatives
Preferred Qualifications
- You enjoy writing and have a natural talent for storytelling
- You’re curious, creative, and always looking for a fresh angle
- You’re energized by the challenge of earning meaningful media coverage
- You find it rewarding to pitch ideas and persuade others to share your story
- You’re fascinated by the connection between PR, content, and SEO—and how they work together to build powerful brands