Digital Media Officer

Digital Media Officer

Requirements

• A Bachelor’s degree from an accredited four-year college or university or an equivalent combination of education and experience
• Three (3) years of related experience
• Strong writing, editing, public speaking, and leadership ability

Responsibilities

• Manages the social media publishing calendar in coordination with Media and Communications personnel
• Performs research on current benchmark trends and audience preferences
• Establishes social media strategy and goals to maximize agency positive branding
• Designs and implements social media strategy to align with agency goals
• Generates, edits, and shares engaging content daily
• Copywrites and edits posts for agency-branded social media
• Creates, curates, and publishes original and high-quality content for all social media platforms and the agency’s website
• Develops an internal social media style guide
• Works with Digital Media and Design personnel on creating social media assets
• Works collaboratively with team members to develop and support a strategy to maintain and grow web traffic and user engagement
• Manages and updates agency’s website within Webflow, Content Management System (CMS)
• Monitors activity, manages social media messaging, and actively engages with followers
• Produces a regular analysis of social media activity, growth, sentiment, and popular conversations
• Collaborates with statewide and regional communications staff
• Maintains an active presence and engagement with followers
• Stays up to date with current technologies and trends in social media
• Provides internal consultation on best practices pertaining to the web
• Maintains quality control of all information released on behalf of the agency
• Acts as a technical resource in the area of web graphics, banners, buttons, advertisements, infographics and publication design software
• Completes projects and special assignments as requested by supervisor and/or Executive Management
• Monitors and optimize site performance
• Ability to travel up to 25%
• Face-to-face and person-to-person interactions are required
• Maintain a regular course of attendance during assigned work schedule and work extended hours when needed

Preferred Qualifications

• Experience with a variety of communication technologies, including social media analytics, website analytics, web development/design, UI/UX, and website management
• Experience with Adobe Creative Suite
• Certificate in Web Development/Web Design or related field
• Web portfolio demonstrating an understanding of web principles and practices, graphic design and content creation