Digital Media Manager – Wgcu
| Company | Florida Gulf Coast University |
|---|---|
| Location | Fort Myers, FL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- This position requires either seven years of directly related full-time experience or, as an alternative, a Bachelor’s degree from an accredited institution in an appropriate area of specialization and three years of full-time experience directly related to the job functions.
- Experience as a digital product manager, webmaster, or similar role.
- Proficient with HTML/CSS and Content Management Systems such as WordPress.
- Experience in project management.
- Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Publisher, and Outlook).
- Any appropriate combination of relevant education, experience, and/or certifications may be considered.
Responsibilities
- Drives the vision and execution of all WGCU digital products, including product elements and final products, to maximize digital efforts across platforms and achieve department goals.
- Designs workflows and trains broadcast and news-oriented teams on best practices for digital content creation. Collaborates across department to develop digital strategies and plan digital products.
- Oversees the implementation of digital technologies.
- Manages assigned staff, establishes clear goals, evaluates goal achievement, and maintains high standards of performance.
- Updates and maintains website content, formatting, and SEO to ensure all information is accurate and up to date.
- Works closely with marketing team to utilize digital products according to department marketing strategy. Performs analysis using data collected across digital platforms and recommends solutions to improve performance.
- Oversees digital content to ensure products remain current, relevant, and consistent with WGCU’s quality standards and brands. Develops strategies to increase audience and web exposure using metrics to guide placement of digital resources.
- Manages and assists underwriting, membership, and development teams to optimize advertising placements and campaigns across digital platforms.
- Analyzes data to provide guidance and best practices to both internal and external stakeholders.
- Manages ongoing issues toward resolution for all digital products; manages and prioritizes the bug list as well as new incremental feature additions for existing products.
- Aligns priorities with other teams while identifying, building, and managing strategic partnerships within the department.
- Studies end-user needs using a customer-first mindset, defines product features, and coordinates activities across teams to meet quality standards, project deadlines, and business objectives.
- Utilizes a strong understanding of back-end and front-end programming languages and an ability to develop data pipelines to track, analyze, and improve digital products.
- Evaluates emerging technologies and compares features to departments needs and objectives. Creates and leads implementation plans for the adoption as appropriate.
Preferred Qualifications
- Experience in digital aspects and ecosystem of TV, Radio, News, Audio, Video, Streaming, OTT, podcasts, and advertising.
- Experience in public media and associated content management systems.
- Digital media production experience.
- Experience with Google analytics, DoubleClick, and Google Ad Manager, Triton or equivalent streaming CMS.
- Proficient with Apple iOS and Google Android.
- Experience with mobile application development.