Digital Media Manager

5+ years of experience in digital media roles within media agencies, trading desks, or in-house teams
Experience planning and buying digital media across channels, including Connected TV, YouTube, Paid Social, Digital Audio, and Programmatic Display & Video
Hands-on experience with programmatic platforms (e.g., The Trade Desk, DV360, Google Ads)
Experience managing large budgets, multiple markets, and various metrics while collaborating across teams
Proficiency in taking media briefs, managing and optimizing campaigns, and reporting on effectiveness and efficiency
Ability to quickly adapt to shifting priorities and work collaboratively with multiple team members and cross-functional stakeholders
Excellent communication skills

Develop and implement effective digital media plans to drive profitable short- and long-term objectives in response to media briefs from stakeholders across the broader marketing organization
Build strong working relationships with key digital media partners to develop effective plans, improve media efficiency, and identify impactful partnership opportunities
Identify testing opportunities by experimenting with new and existing digital partners
Manage hands-on media activation via programmatic platforms (The Trade Desk, Google Ads, Meta) and optimize campaigns to achieve performance goals
Produce trafficking sheets for campaign launches in a timely manner, ensuring high-quality and accurate ad delivery
Partner with Analytics to build measurement plans and capabilities that evaluate the business impact of media activations
Provide timely and accurate inputs for key media planning artifacts, including strategy documents, media plans, and spec sheets
Support and mentor junior colleagues, specifically the Senior Media Specialist on the Hotels.com team