Digital Marketing Systems Manager
| Company | United Franchise Group |
|---|---|
| Location | West Palm Beach, FL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree in Marketing, Digital Media, IT, or related field.
- 3–5 years experience in digital marketing operations, MarTech management, or similar role.
- Strong familiarity with Google Suite (Analytics, Tag Manager, Google Ads, Business Profiles).
- Experience managing Meta Business Suite, CRMs (e.g., HubSpot), and CMS platforms (e.g., WordPress).
- Excellent project management and cross-functional communication skills.
- Strong organizational skills with a detail-first mindset.
- Ability to train others and document processes clearly.
- Resourceful, self-directed, and thrives in a fast-paced environment.
Responsibilities
- Own and manage UFG’s marketing technology stack, including Google Business Profiles, Google Tag Manager, Meta Business Manager, Google Analytics, CRM integrations, and related tools.
- Maintain user access, governance, and security across digital platforms for all UFG brands.
- Develop and maintain SOPs for digital system workflows, ensuring compliance and consistency.
- Ensure best practices and learnings are shared across all divisions (Vast, Starpoint, Gold Path, Big Flavor Brand).
- Create and manage standardized templates, dashboards, and reporting systems for marketing performance across brands.
- Coordinate with external vendors/agencies on marketing automation, paid media, SEO, and web development initiatives.
- Oversee onboarding and ongoing access for digital vendors/agencies across all tools and brands.
- Ensure consistent brand presence across all Google Business Profiles and social platforms.
- Assist brand marketing teams with system configuration for campaigns, including tracking, tagging, and attribution modeling.
- Implement and manage UTM structures, custom event tracking, and conversion pixels to ensure accurate performance reporting.
- Monitor marketing analytics dashboards and produce performance insights to help improve campaign ROI.
- Assist in data hygiene and ensure integration across CRM, email marketing, and lead gen tools is optimized.
Preferred Qualifications
- Experience supporting a multi-brand or franchise organization is highly preferred.