Digital Marketing Specialist – Institutional Marketing

Digital Marketing Specialist – Institutional Marketing

Requirements

• 3-5 years of experience in marketing, advertising, digital marketing or social media in a B2B or financial services setting
• Strong understanding of social media (LinkedIn) and content best practices
• Knowledge of marketing concepts and experience executing across marketing campaigns
• Highly organized with ability to handle multiple projects independently
• Familiar with Hootsuite, GA, CMS Platforms a plus
• Results-driven, high-performing individual with excellent planning skills and attention to detail
• Strong written/oral communication and interpersonal relationship skills
• Strong project management skills
• Proficient with Microsoft office tools – PPT, Excel, Word

Responsibilities

• Works with the other members of the global channel and product marketing team to develop and execute digital-first campaigns
• Works with necessary marketing teams to provide digital, social media, and campaign reporting back to the business
• Plan and execute paid and organic LinkedIn campaigns including strategy development, oversight, execution, creative and performance tracking/optimization
• Manage Hootsuite Amplify to scale employee advocacy program
• Collaborate with content, creative and digital ops teams to ensure a consistent brand voice and message and fuel / manage digital editorial calendar
• Own the end-to-end production and promotion of our podcast, including scheduling, publishing, content amplification, promotion, vendor management, + more
• Works with our marketing automation tool to manage email marketing programs, multi-touch programs, digital newsletters, etc.
• Work with digital enterprise CoE across website strategy, management, web content implementation and large-scale enterprise web initiatives including assisting with website updates, digital content projects, ensuring alignment with overall marketing goals
• Operates independently and proactively meets deliverables and deadlines
• Partners on other marketing projects for all areas of the business and collaborate with all business and marketing peers on marketing efforts as assigned, ensuring effective collaboration on enterprise-wide initiatives
• Monitor digital trends and recommend new approaches to keep our strategy fresh and effective

Preferred Qualifications

• Familiar with Hootsuite, GA, CMS Platforms a plus