Digital Marketing Specialist - Corporate Clients

Digital Marketing Specialist – Corporate Clients

Bachelor’s Degree (or equivalent experience) in marketing or related major
5+ years of digital marketing experience
Proven experience managing campaigns across search engine and key social platforms
High level of comfort with analyzing campaign data
Strong written and oral communication skills required
Experience working with Google Analytics, Salesforce and Salesforce Marketing Cloud
Proficient with Microsoft Office Suite or related software

Support development, execution and optimization of seminar/webinar presentations, email campaigns, video, brand advertising, editorial placements, white papers, case studies and guidebooks with audience-specific messaging
Recommend and conduct testing and other channel optimizations
Oversee project plans and provide regular status updates to leadership to enable strategic decisions and actions
Ensure compliance with both industry regulations and company policies and procedures
Collaborate within Marketing to ensure cohesive cross-channel campaign management
Monitor campaign set up within Salesforce and partner to monitor response management
Partner to set up campaign tracking codes, pull marketing lists and monitor reporting for accuracy
Assist analytics partners to review special data and conduct analysis related to campaign optimization
Regularly share campaign results and conduct channel reviews to enable informed, strategic decisions
Support the timely distribution of marketing collateral to prospects
Regularly track and share insights into market best practices
Stay up-to-date with latest technologies, developments and best practices
Assisting in the scheduling and preparation for events