Digital Marketing Specialist Associate
| Company | Geisinger |
|---|---|
| Location | Pennsylvania, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- High School Diploma or Equivalent (GED) – (Required)
- Minimum of 4 years – Relevant experience (Required)
- Critical Thinking
- Organizing
- Working Independently
Responsibilities
- Develop campaign workflows in CRM and Marketing platforms.
- Design and implement marketing strategies across multiple channels, including email, SEO, and brand websites.
- Create and execute targeted emails, own list growth strategies, maintenance, segmentation, and analysis.
- Contribute to an excellent consumer experience by ensuring proper testing and implementation of marketing assets, web content, links, and navigation paths.
- Partner with system data analysts to create accurate marketing personas for targeted campaigns.
- Build or contribute to web analytics reports and actionable optimization recommendations.
Preferred Qualifications
-
No preferred qualifications provided.