Digital Marketing Specialist
| Company | Uhaul |
|---|---|
| Location | Phoenix, AZ, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Junior |
Requirements
- 1-2 years of experience in email/lifecycle marketing.
- Strong grasp of email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot, etc.).
- Solid understanding of email best practices, deliverability, CAN-SPAM/GDPR compliance.
- Analytical mindset with a knack for interpreting data and making informed decisions.
- Excellent communication and collaboration skills.
- Comfortable explaining marketing concepts and strategies to stakeholders from all levels of the organization.
- Bachelor’s degree in Marketing, Journalism, Public Relations, Advertising, Communications, English or other relevant area.
- 1-2 years experience with a customer engagement platform or email service provider, Braze preferred.
- Microsoft office proficiency (Word, Excel, PowerPoint).
Responsibilities
- Own and execute email marketing campaigns from ideation to deployment and performance tracking.
- Become an expert on the U-Haul customer and make data-driven decisions to level-up existing campaigns.
- A/B test subject lines, content, and send times to maximize engagement and ROI.
- Partner with developers and tech counterparts to ensure customer data is brought into Braze seamlessly.
- Monitor performance metrics (open rates, CTR, conversions) and optimize campaigns for best results.
- Manage and segment email lists for targeted communications and customer journeys.
- Assist in reporting and analytics to continuously improve the email marketing strategy.
- Launch SMS marketing – integrate this new channel with our existing communication strategy.
Preferred Qualifications
- 1-2 years of SMS marketing. Understanding of SMS best practice and compliance.
- Basic knowledge HTML and CSS.
- 1-2 years experience with Google Analytics 4.