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Digital Marketing Specialist
| Company | Aspen Dental |
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| Location | Chicago, IL, USA |
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| Salary | $70000 – $80000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- Strong time management and organizational skills; anticipate obstacles, adjust priorities as needs change, and keep others informed of progress
- Excellent interpersonal skills. Self-motivated and adaptable in a fast-paced, dynamic, deadline-driven environment.
- Proficient in Microsoft Office, Excel, Looker Studio and/or Tableau (including cross-cell, file referencing, pivot tables, visual graphs, and trending data)
- Strong written and oral communication skills
Responsibilities
- Monitor and maintain campaign budgets and pacing
- Support development of optimization recommendations and/or testing plans
- Pull and analyze data to inform campaign reporting and help build insights
- Granular maintenance of monthly billing cycle
- Partner with the agency to analyze key performance indicators daily, weekly, and monthly and deliver insights
- Strives to improve the ROI for our marketing budget continuously
- Maintains a deep understanding of the trends and changes in the Digital Marketing arena
- Serves as liaison with digital marketing agency of record for data quality and reconciliation
- Updates and maintains data sources and databases to support Digital Marketing reporting and analytical needs
Preferred Qualifications
No preferred qualifications provided.
