Digital Marketing Specialist
| Company | Alarm.com |
|---|---|
| Location | Vienna, VA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level |
Requirements
- 3+ years of experience in digital marketing, SEO, and content management.
- Hands-on experience with SEO tools and A/B testing platforms.
- Excellent written and verbal communication skills.
- Experience with project management tools like JIRA and Confluence.
Responsibilities
- Update and manage web content using CMS tools (e.g., WordPress, Craft).
- Create, edit, and optimize content for web pages, ensuring alignment with brand guidelines and SEO best practices.
- Collaborate with the marketing team to plan and implement content calendars.
- Design and execute A/B optimization tests to increase the effectiveness of various marketing strategies, landing pages, and user experiences.
- Monitor and analyze content performance metrics to provide actionable insights that drive continuous improvement and higher conversion rates.
- Utilize Google Analytics to track and report on site performance.
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Perform ongoing keyword discovery and expansion.
- Optimize website content and structure to improve visibility in AI-driven search results.
- Utilize SEO tools such as Google Search Console, SEMrush, or Ahrefs to monitor and improve site performance.
- Collaborate with team to develop and implement targeted email marketing campaigns.
- Monitor and analyze email campaign performance metrics, providing insights and recommendations to optimize future campaigns and improve engagement rates.
Preferred Qualifications
- Knowledge of AI algorithms and tools to enhance search engine rankings.
- Email marketing experience including creating campaigns, analyzing performance data, and optimizing strategies.