Skip to contentDigital Marketing Specialist
| Company | Brunswick |
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| Location | Fond du Lac, WI, USA |
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| Salary | $61400 – $98600 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Junior, Mid Level |
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Requirements
- Bachelor’s degree in digital marketing, marketing, communications, IT, or related field.
- 1-3 years of professional experience.
- Creative, decisive, responsive, collaborative, and able to work independently with strong project management skills.
- Ability to meet deadlines and manage multiple priorities.
- Experience with content management systems and digital analytics.
- Understanding of integrated marketing strategies and campaigns across digital channels.
Responsibilities
- Responsible for day-to-day digital content for campaigns
- Serve as subject matter expert and digital marketing consultant for digital content within the marketing roadmap; maintaining brand standards; and coaching and training global team members.
- Represent the digital marketing team by supporting and implementing product launches, promotional activations, strategic campaigns, and marketing calendars
- Use analytics, A/B testing, and other measurement tools to make insights and recommendations for digital and brand partners for continual multi-channel optimization.
- Assist in requirements gathering for marketing projects.
- Communicate project implementation progress and recommend actions to increase the probability of successful delivery.
- Research, recommend, and implement website optimization tactics.
- Ideate and collaborate with creative teams, UI/UX, and performance teams to deliver best-in-class digital experiences, including creation of wireframes or mockups.
- Assist with website maintenance including IT & MarTech requirement gathering and ticket creation, digital marketing backlog fulfillment, quality assurance testing on digital channels, post-production validation, and ongoing monitoring of critical functionalities.
- Contribute to the evolution of capabilities through best practices, industry trends, research, continuous learning, and competitive analysis.
Preferred Qualifications
- 3-5 years of professional experience.
- Experience with digital commerce, HTML/CSS, and website optimization tools and methods.
- Previous experience within the Adobe stack (AEM, Adobe Commerce, Marketo, CDP)
